The Sponsorship Agency Agreement serves as the foundational document for establishing a professional relationship between sponsorship agencies and businesses seeking sponsorship opportunities in Pakistan. This agreement is essential when a company wishes to engage a specialized agency to identify, secure, and manage sponsorship opportunities on their behalf. The document addresses key aspects such as scope of authority, commission structures, performance metrics, and compliance with Pakistani regulations including the Contract Act 1872, PEMRA Ordinance 2002, and relevant industry-specific regulations. It's particularly important in sectors where sponsorship plays a crucial role in marketing and brand visibility, and includes provisions for both domestic and international sponsorship arrangements, intellectual property protection, and financial terms.
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1. Parties: Identification and details of the Agency and the Client
2. Background: Context of the agreement and general business objectives
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Scope: Formal appointment of the agency and detailed scope of services
5. Agency's Obligations: Detailed responsibilities and duties of the agency
6. Client's Obligations: Responsibilities and commitments of the client
7. Financial Terms: Fee structure, payment terms, and commission arrangements
8. Intellectual Property Rights: Ownership and usage rights of brands, logos, and materials
9. Confidentiality: Protection of confidential information and trade secrets
10. Term and Termination: Duration of agreement and termination provisions
11. Representations and Warranties: Standard legal assurances from both parties
12. Indemnification: Mutual indemnification obligations and liability limitations
13. Governing Law and Jurisdiction: Applicable law and dispute resolution mechanisms
14. General Provisions: Standard boilerplate clauses including notices, amendments, etc.
1. Force Majeure: Provisions for unforeseen circumstances preventing performance
2. Non-Compete: Restrictions on working with competing brands/sponsors
3. Anti-Corruption: Specific provisions for compliance with anti-corruption laws
4. Data Protection: Provisions for handling personal data if relevant
5. Insurance: Requirements for insurance coverage
6. Sub-Contracting: Terms for engaging sub-contractors or third parties
7. Marketing and Promotion: Specific terms for marketing activities and brand promotion
8. Performance Metrics: Specific KPIs and performance measurement criteria
1. Schedule 1 - Services Description: Detailed scope of services and deliverables
2. Schedule 2 - Fee Structure: Detailed breakdown of fees, commissions, and payment terms
3. Schedule 3 - Brand Guidelines: Client's branding requirements and usage guidelines
4. Schedule 4 - Reporting Requirements: Format and frequency of performance reports
5. Schedule 5 - Key Personnel: List of key team members and their roles
6. Appendix A - Approved Sponsors List: Pre-approved potential sponsors or categories
7. Appendix B - Excluded Categories: Prohibited sponsor categories or competitors
8. Appendix C - Standard Operating Procedures: Operational procedures and workflows
Relevant legal definitions
Clauses
Relevant Industries
Sports and Entertainment
Media and Broadcasting
Events Management
Advertising and Marketing
Consumer Goods
Technology
Financial Services
Telecommunications
Education
Healthcare
Automotive
Retail
Relevant Teams
Legal
Marketing
Business Development
Commercial
Brand Management
Compliance
Corporate Communications
Finance
Sales
Operations
Relevant Roles
Chief Marketing Officer
Sponsorship Manager
Business Development Director
Brand Manager
Legal Counsel
Commercial Director
Marketing Manager
Partnerships Manager
Account Director
Compliance Officer
Contract Manager
Events Manager
Agency Director
Sales Director
Corporate Communications Manager
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