¶¶Òõ¶ÌÊÓÆµ

Sponsorship Agency Agreement Template for India

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Sponsorship Agency Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Sponsorship Agency Agreement

"I need a Sponsorship Agency Agreement for appointing an agency to manage our cricket tournament sponsorships in India, with exclusive rights for the 2025 season and specific provisions for digital rights management and real-time social media activation."

Document background
The Sponsorship Agency Agreement is a crucial document used when a company (sponsor) wishes to engage a professional agency to manage its sponsorship activities in India. This agreement type is essential in today's complex marketing landscape where specialized expertise is required to maximize sponsorship returns. The document covers all aspects of the agency-sponsor relationship, from strategic planning to execution and reporting, while ensuring compliance with Indian legal requirements including the Indian Contract Act, Competition Act, and relevant advertising regulations. It's particularly important as sponsorship investments grow in India across sports, entertainment, and cultural properties. The agreement includes detailed provisions for intellectual property usage, performance measurement, financial terms, and risk management, making it suitable for both domestic and international sponsorship activities within the Indian market.
Suggested Sections

1. Parties: Identification of the contracting parties - typically the sponsor (client) and the agency

2. Background: Context of the agreement, including the sponsor's objectives and agency's expertise

3. Definitions: Key terms used throughout the agreement including 'Sponsorship Rights', 'Territory', 'Term', etc.

4. Appointment and Scope: Formal appointment of agency and outline of services to be provided

5. Agency Obligations: Detailed responsibilities of the agency including strategy, execution, and reporting

6. Sponsor Obligations: Responsibilities of the sponsor including providing materials, approvals, and cooperation

7. Rights and Licensing: Terms governing the use of intellectual property and sponsorship rights

8. Fees and Payment Terms: Financial terms including agency fees, payment schedule, and expenses

9. Approval Process: Procedures for obtaining sponsor approval on activities and materials

10. Reporting and Performance Metrics: Requirements for activity reporting and performance measurement

11. Term and Termination: Duration of agreement and circumstances for termination

12. Confidentiality: Protection of confidential information shared between parties

13. Representations and Warranties: Standard warranties about capacity to contract and service quality

14. Indemnification and Liability: Risk allocation between parties and liability limitations

15. General Provisions: Standard boilerplate clauses including notices, amendment process, etc.

Optional Sections

1. Digital Rights Management: Specific provisions for digital sponsorship activities and social media management

2. Event-Specific Terms: Additional terms for event-based sponsorships including on-site responsibilities

3. Talent Rights: Terms governing the use of celebrity or influencer endorsements

4. International Considerations: Specific provisions for multi-territory sponsorships

5. Crisis Management: Procedures for handling reputation issues or sponsorship-related crises

6. Data Protection: Specific terms for handling personal data collected during sponsorship activities

7. Exclusivity Provisions: Terms regarding category exclusivity and competitive restrictions

8. Force Majeure: Extended provisions for dealing with unexpected events affecting sponsorship activities

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of agency services and deliverables

2. Schedule B - Fee Structure: Detailed breakdown of fees, commission structures, and payment terms

3. Schedule C - Key Performance Indicators: Specific metrics and targets for measuring sponsorship success

4. Schedule D - Approval Matrix: Detailed approval processes and turnaround times

5. Schedule E - Brand Guidelines: Sponsor's brand usage guidelines and requirements

6. Schedule F - Reporting Templates: Standard formats for regular reporting and evaluation

7. Appendix 1 - Contact Details: Key contacts and escalation matrix for both parties

8. Appendix 2 - Standard Operating Procedures: Day-to-day operational procedures and workflows

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions




































Clauses









































Relevant Industries

Sports & Entertainment

Media & Broadcasting

Consumer Goods

Technology

Telecommunications

Banking & Financial Services

Automotive

Retail

Food & Beverage

Healthcare

Education

Fashion & Lifestyle

Aviation

Energy & Utilities

Relevant Teams

Legal

Marketing

Procurement

Finance

Brand Management

Corporate Communications

Events & Sponsorship

Business Development

Risk & Compliance

Digital Marketing

Relevant Roles

Chief Marketing Officer

Marketing Director

Sponsorship Manager

Brand Manager

Legal Counsel

Contract Manager

Procurement Manager

Events Manager

Partnership Director

Business Development Manager

Agency Account Director

Rights Management Executive

Marketing Communications Manager

Finance Director

Compliance Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Limited Agency Agreement (Real Estate)

An Indian law-compliant agreement establishing a limited agency relationship between a property owner and real estate agent, governed by RERA and contract law.

find out more

Buyer Commission Agreement (Real Estate)

An Indian law-compliant agreement between a real estate agent and property buyer establishing terms for property search services and commission payment.

find out more

Agency Of Record Contract

An Indian law-governed agreement establishing an official partnership between a company and its primary advertising/marketing agency.

find out more

Del Credere Agent Agreement

An Indian law-governed agreement establishing a del credere agency relationship where the agent acts as both sales representative and payment guarantor for customer transactions.

find out more

Agent Representative Agreement

An India-governed agreement establishing and regulating the relationship between a principal and their appointed agent, defining rights, obligations, and commercial terms.

find out more

Agreement For Security Services

An Indian law-governed agreement between a security service provider and client organization for professional security services provision, compliant with PSAR Act 2005.

find out more

Marketing Agency Client Contract

An Indian law-governed agreement between a marketing agency and client defining marketing services, deliverables, and mutual obligations.

find out more

Carrying And Forwarding Agent Agreement

An Indian law-governed agreement appointing an agent to handle storage, transportation, and distribution of products within a specified territory.

find out more

NDA For Marketing Agency

An Indian law-governed NDA tailored for protecting confidential information shared with marketing agencies during business engagements.

find out more

Sole Selling Rights Agreement

An Indian law-governed agreement establishing exclusive selling rights between a manufacturer and sole selling agent, defining territorial rights and commercial terms.

find out more

Tender Agency Agreement

An Indian law-governed agreement appointing a tender agent to manage tender processes, detailing services, responsibilities, and compliance requirements.

find out more

Temporary Employment Agreement

An Indian law-compliant fixed-term employment contract establishing temporary employment terms and conditions between employer and employee.

find out more

Sole Selling Agreement

An Indian law-compliant agreement establishing exclusive selling rights between a principal and selling agent, defining territory and terms of exclusive distribution.

find out more

Limited Agency Agreement

An Indian law-governed agreement establishing a restricted agency relationship between principal and agent, defining specific authority limits and operational boundaries.

find out more

Contract For Agency Agreement

An Indian law-governed agreement establishing a principal-agent relationship, defining authority scope, obligations, and commercial terms.

find out more

Buyer Commission Agreement

An Indian law-governed agreement establishing terms between a principal buyer and their commission agent for procurement services.

find out more

International Agency Agreement

An Indian law-governed agreement establishing and regulating the relationship between a principal company and its international commercial agent.

find out more

Broker Agreement Commission

An Indian law-governed agreement establishing brokerage terms and commission structures between a principal and broker, defining their rights and obligations.

find out more

Agent Referral Agreement

An Indian law-governed agreement establishing terms for business referrals between a principal and an agent, including commission structure and compliance requirements.

find out more

Agency Client Contract

An India-governed agreement establishing the terms and conditions between an agency and its client, including service scope, responsibilities, and commercial terms.

find out more

Staffing Agency Agreement Temporary And Permanent Contract

An Indian law-governed agreement for temporary staffing and permanent placement services between a staffing agency and client company.

find out more

Agency Master Services Agreement

An Indian law-governed agreement establishing the terms and conditions of an agency relationship between a principal and its appointed agent, including service scope, rights, and obligations.

find out more

Buyer Broker Agreement Form

An Indian law-governed agreement establishing terms between a property buyer and real estate broker, compliant with RERA regulations.

find out more

Buyers Rep Agreement

An Indian law-governed agreement establishing the terms and conditions between a property buyer and their appointed representative, ensuring RERA compliance and defining service scope.

find out more

Agency Agreement For Sale Of Residential Property

An Indian law-compliant agreement establishing terms for real estate agent representation in residential property sales, subject to RERA regulations.

find out more

Booking Agent Agreement

An Indian law-governed agreement establishing terms between a booking agent and their client for professional representation and booking services.

find out more

Buyer's Agent Agreement

An Indian law-governed agreement establishing the terms and conditions between a property buyer and their real estate agent, ensuring RERA compliance and defining service scope and compensation.

find out more

Booking Agent Contract

An Indian law-governed agreement establishing the terms and conditions between a booking agent and their client for securing and managing performance bookings.

find out more

Software License And Service Agreement

An Indian law-governed agreement establishing terms for software licensing and related services, including usage rights, service commitments, and compliance requirements.

find out more

Real Estate Broker Agreement

An India-compliant agreement establishing terms between a real estate broker and client, governed by RERA and state regulations.

find out more

Real Estate Agent Referral Agreement

An India-compliant agreement governing real estate agent referral arrangements, including fee structures and RERA compliance requirements.

find out more

Broker Agent Agreement

An Indian law-governed agreement establishing the terms and conditions between a principal and their appointed broker/agent, including scope, commission, and obligations.

find out more

Insurance Agent Agreement

An Indian law-governed agreement between an insurance company and its agent, establishing terms of appointment and compliance with IRDAI regulations.

find out more

Tenant Agency Agreement

An Indian law-governed agreement between property owners and tenant agencies for property management and leasing services.

find out more

Temporary Staffing Agreement

An Indian law-governed agreement between a staffing agency and client company for temporary workforce provision, ensuring compliance with Indian labor laws and defining service terms.

find out more

Temporary Service Agreement

An Indian law-governed agreement establishing temporary service arrangements between a provider and recipient, including service scope, duration, and key commercial terms.

find out more

Temp To Hire Agreement

An Indian law-compliant agreement establishing temporary employment terms with provision for conversion to permanent employment status.

find out more

Talent Agency Contract

An Indian law-governed agreement establishing representation terms between a talent agency and artist, defining rights, obligations, and commission structures.

find out more

Talent Agency Agreement

An Indian law-governed agreement establishing the professional relationship between a talent agency and their represented talent, defining representation terms and mutual obligations.

find out more

Subagency Agreement

An Indian law-governed agreement establishing the relationship between a primary agent and subagent, defining delegated authorities and operational parameters.

find out more

Sub Agent Contract

An Indian law-governed agreement establishing the relationship between a principal agent and sub-agent, defining authority, compensation, and obligations.

find out more

Sub Agency Agreement

An Indian law-governed agreement establishing a sub-agency relationship between a principal, main agent, and sub-agent, defining rights, responsibilities, and commercial terms.

find out more

Staffing Agency Independent Contractor Agreement

An Indian law-governed agreement between a staffing agency and independent contractor, establishing terms of engagement and compliance requirements.

find out more

Staffing Agency Fee Agreement

An Indian law-governed agreement between a staffing agency and client company defining recruitment services, fees, and mutual obligations.

find out more

Sponsorship Agency Agreement

An Indian law-governed agreement between a sponsor and agency for managing sponsorship activities, defining rights, obligations, and commercial terms.

find out more

Sourcing Agent Agreement

An Indian law-governed agreement establishing the terms and conditions between a principal company and a sourcing agent for procurement activities.

find out more

Social Media Agency Contract

An Indian law-governed agreement between a social media agency and client for comprehensive social media management services.

find out more

Service Bureau Agreement

An Indian law-governed agreement establishing terms for specialized business processing and technical services provided by a service bureau to clients.

find out more

Seller Agent Contract

An Indian law-compliant agreement establishing terms and conditions for a commercial selling agency relationship between a principal and their appointed sales agent.

find out more

Sales Agent Commission Agreement

An Indian law-governed agreement establishing the terms and commission structure between a principal company and its sales agent, defining their rights and obligations.

find out more

Recruitment Agency Non Disclosure Agreement

An India-compliant NDA for recruitment agencies protecting confidential information exchanged during recruitment processes.

find out more

Recruiting Agency Contract

An Indian law-governed agreement between a company and recruitment agency establishing terms for professional recruitment services and regulatory compliance.

find out more

Real Estate Agent Contract

An Indian law-compliant agreement between property owners and real estate agents, establishing terms of engagement and compliance with RERA requirements.

find out more

Purchase Agency Agreement

An Indian law-governed agreement appointing and authorizing a purchase agent to make purchases on behalf of a principal company, setting out their rights, obligations, and commercial terms.

find out more

Property Management Agency Agreement

An Indian law-governed agreement between property owners and management agencies establishing terms for professional property management services.

find out more

Placement Services Agreement

An Indian law-governed agreement between a recruitment agency and client company for professional placement services, outlining service terms and compliance requirements.

find out more

Owner Agent Agreement

An Indian law-compliant agreement establishing terms between a property owner and real estate agent, governed by RERA and Indian contract law.

find out more

One Time Agency Agreement

An Indian law-governed agreement establishing a one-time agency relationship for a specific transaction or task, defining the agent's authority and responsibilities.

find out more

Model Mother Agency Contract

An Indian law-governed agreement establishing exclusive representation terms between a model and their mother agency, including commission structures and mutual obligations.

find out more

Model Agency Contract

An Indian law-governed agreement establishing the professional relationship between a modeling agency and model, defining representation terms and mutual obligations.

find out more

Media Agency Contract

An Indian law-governed agreement between a media agency and client covering media planning, buying, and management services.

find out more

Cleaning Company Contract

An Indian law-governed agreement establishing terms and conditions for professional cleaning services, including service scope, standards, and compliance requirements.

find out more

Manufacturer Agent Agreement

An Indian law-governed agreement establishing the terms and conditions between a manufacturer and its commercial agent for product sales and representation in specified territories.

find out more

Managing Agency Agreement

An Indian law-governed agreement appointing a managing agent to operate and manage specific aspects of a principal company's business operations.

find out more

Artist Agent Agreement

An Indian law-governed agreement establishing the professional relationship between an artist and their agent, defining representation terms and mutual obligations.

find out more

Agent Appointment Agreement

An Indian law-governed agreement establishing the terms and conditions of an agent's appointment to represent and act on behalf of a principal.

find out more

Local Service Agent Agreement

An India-governed agreement establishing the terms and conditions between a principal company and its local service agent, defining representation rights and obligations.

find out more

Local Agent Agreement

An Indian law-governed agreement establishing the terms and conditions between a principal company and its local agent, defining representation rights and responsibilities.

find out more

Agent And Landlord Agreement

An Indian law-compliant agreement between a landlord and real estate agent establishing terms for property management and agency services.

find out more

Estate Agent Contract

An Indian law-compliant agreement establishing the terms and conditions between an estate agent and their client, governed by RERA and state property regulations.

find out more

Employment Agency Contract

An Indian law-governed agreement between an employment agency and client company for professional recruitment services.

find out more

Liaison Agent Agreement

An Indian law-governed agreement appointing a local representative to facilitate non-commercial activities between a foreign entity and Indian stakeholders.

find out more

Leasing Agent Contract

An Indian law-governed agreement between property owners and leasing agents, setting terms for property leasing services and commission structures under RERA compliance.

find out more

Leasing Agency Agreement

An Indian law-governed agreement establishing terms between property owners and leasing agents for property marketing, leasing, and management services.

find out more

Agency And Distribution Agreement

An Indian law-governed agreement establishing terms for distribution or agency relationships between principals and their agents/distributors.

find out more

Advertising Agency Agreement

An Indian law-governed agreement between an advertising agency and client defining advertising services, responsibilities, and commercial terms.

find out more

Direct Selling Agent Agreement

An Indian law-governed agreement establishing terms between a company and Direct Selling Agent, outlining appointment, rights, compensation, and compliance requirements.

find out more

Digital Marketing Services Contract

An Indian law-governed agreement establishing terms for digital marketing services, including scope, performance metrics, and compliance requirements.

find out more

Joint Agency Agreement

An Indian law-governed agreement establishing a joint agency relationship between a principal and multiple agents, defining their collective rights, responsibilities, and commission arrangements.

find out more

International Commercial Agency Contract

An Indian law-governed agreement establishing and regulating an international commercial agency relationship between a principal and their agent, including rights, obligations, and commission structures.

find out more

Creative Agency Contract

An Indian law-governed agreement between a creative agency and client, defining creative services, deliverables, IP rights, and operational terms.

find out more

International Buying Agent Contract

An Indian law-governed agreement establishing terms between a principal company and an international buying agent for procurement services.

find out more

General Agent Contract

An Indian law-governed agreement establishing and regulating the principal-agent relationship, defining rights, responsibilities, and commercial terms.

find out more

Foreign Agency Agreement

An India-governed agreement establishing a commercial relationship between an Indian company and a foreign agent for business representation in overseas territories.

find out more

Corporate Agency Agreement

An Indian law-governed agreement establishing a corporate agency relationship, defining authority scope, responsibilities, and commercial terms between principal and corporate agent.

find out more

Fiscal Agent Agreement

An Indian law-governed agreement appointing a fiscal agent to manage and administer debt securities on behalf of an issuer.

find out more

Financial Agency Agreement

An Indian law-governed agreement establishing terms between a financial institution and its agent for the distribution of financial products and services.

find out more

Commercial Agency Agreement

An Indian law-governed agreement establishing a commercial agency relationship between principal and agent, defining rights, responsibilities, and commercial terms.

find out more

Collection Agency Contract

An Indian law-governed agreement establishing terms for debt collection services, including RBI compliance requirements and operational procedures.

find out more

Authorized Agent Agreement

An Indian law-governed agreement establishing the terms and conditions between a principal and their authorized agent, defining scope of authority and mutual obligations.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.