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Master Reseller Agreement Template for Netherlands

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Key Requirements PROMPT example:

Master Reseller Agreement

"I need a Master Reseller Agreement for my software company based in Amsterdam to appoint an exclusive reseller for our cloud security products across the Benelux region, including requirements for technical certification and minimum annual revenue targets of €2M starting March 2025."

Document background
The Master Reseller Agreement is a fundamental commercial contract used when a supplier wishes to establish a formal distribution channel through a reseller in the Netherlands and potentially other territories. This agreement type is particularly relevant in situations where a structured approach to product distribution is required, with clear delineation of rights, responsibilities, and territorial scope. The document incorporates Dutch legal requirements and EU regulatory considerations, particularly regarding competition law and commercial agency provisions. It typically includes comprehensive terms covering product supply, pricing mechanisms, intellectual property rights, and compliance obligations. The Master Reseller Agreement serves as the primary governing document for the ongoing business relationship between supplier and reseller, often supplemented by specific schedules for products, pricing, and operational procedures.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Territory: Scope of reseller appointment and defined territory for operations

5. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements

6. Prices and Payment: Pricing structure, payment terms, and invoicing procedures

7. Obligations of Supplier: Supplier's commitments regarding product supply, support, and training

8. Obligations of Reseller: Reseller's commitments regarding sales, marketing, and customer service

9. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of agreement and termination provisions

12. Post-Termination: Rights and obligations after agreement termination

13. General Provisions: Standard legal clauses including governing law, notices, and assignment

Optional Sections

1. Exclusivity: Used when granting exclusive rights in specific territories or customer segments

2. Minimum Purchase Requirements: Include when setting specific sales targets or minimum order quantities

3. Marketing and Promotion: Detailed marketing obligations when specific promotional activities are required

4. Training Requirements: Include when specific training or certification requirements exist

5. Service Level Agreement: Used when specific performance metrics need to be maintained

6. Data Protection: Detailed GDPR compliance section when significant personal data processing is involved

7. Non-Competition: Include when restricting reseller from selling competing products

8. Insurance Requirements: Used when specific insurance coverage needs to be maintained

9. Audit Rights: Include when supplier requires right to audit reseller's compliance

Suggested Schedules

1. Schedule 1 - Products: List of products/services authorized for resale

2. Schedule 2 - Territory: Detailed description of authorized sales territory

3. Schedule 3 - Pricing and Discounts: Price lists and discount structure

4. Schedule 4 - Service Levels: Detailed service level requirements and metrics

5. Schedule 5 - Technical Requirements: Technical specifications and requirements

6. Schedule 6 - Trademark Usage Guidelines: Rules for using supplier's trademarks and branding

7. Appendix A - Reporting Templates: Standard forms for required reporting

8. Appendix B - Contact Details: Key contacts and escalation procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
















































Clauses









































Relevant Industries

Technology

Software

Hardware

Consumer Electronics

Industrial Equipment

Telecommunications

Medical Devices

Automotive

Retail

Manufacturing

Professional Services

Relevant Teams

Legal

Commercial

Sales

Business Development

Partner Management

Operations

Procurement

Compliance

Finance

Channel Management

Relevant Roles

Commercial Director

Sales Director

Channel Manager

Business Development Manager

Legal Counsel

Contracts Manager

Chief Commercial Officer

Head of Sales

Distribution Manager

Partner Manager

Procurement Manager

General Counsel

Chief Executive Officer

Operations Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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