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Master Reseller Agreement
"I need a Master Reseller Agreement for my software company based in Amsterdam to appoint an exclusive reseller for our cloud security products across the Benelux region, including requirements for technical certification and minimum annual revenue targets of €2M starting March 2025."
1. Parties: Identification and details of the contracting parties
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Scope of reseller appointment and defined territory for operations
5. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements
6. Prices and Payment: Pricing structure, payment terms, and invoicing procedures
7. Obligations of Supplier: Supplier's commitments regarding product supply, support, and training
8. Obligations of Reseller: Reseller's commitments regarding sales, marketing, and customer service
9. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement and termination provisions
12. Post-Termination: Rights and obligations after agreement termination
13. General Provisions: Standard legal clauses including governing law, notices, and assignment
1. Exclusivity: Used when granting exclusive rights in specific territories or customer segments
2. Minimum Purchase Requirements: Include when setting specific sales targets or minimum order quantities
3. Marketing and Promotion: Detailed marketing obligations when specific promotional activities are required
4. Training Requirements: Include when specific training or certification requirements exist
5. Service Level Agreement: Used when specific performance metrics need to be maintained
6. Data Protection: Detailed GDPR compliance section when significant personal data processing is involved
7. Non-Competition: Include when restricting reseller from selling competing products
8. Insurance Requirements: Used when specific insurance coverage needs to be maintained
9. Audit Rights: Include when supplier requires right to audit reseller's compliance
1. Schedule 1 - Products: List of products/services authorized for resale
2. Schedule 2 - Territory: Detailed description of authorized sales territory
3. Schedule 3 - Pricing and Discounts: Price lists and discount structure
4. Schedule 4 - Service Levels: Detailed service level requirements and metrics
5. Schedule 5 - Technical Requirements: Technical specifications and requirements
6. Schedule 6 - Trademark Usage Guidelines: Rules for using supplier's trademarks and branding
7. Appendix A - Reporting Templates: Standard forms for required reporting
8. Appendix B - Contact Details: Key contacts and escalation procedures
Authors
Technology
Software
Hardware
Consumer Electronics
Industrial Equipment
Telecommunications
Medical Devices
Automotive
Retail
Manufacturing
Professional Services
Legal
Commercial
Sales
Business Development
Partner Management
Operations
Procurement
Compliance
Finance
Channel Management
Commercial Director
Sales Director
Channel Manager
Business Development Manager
Legal Counsel
Contracts Manager
Chief Commercial Officer
Head of Sales
Distribution Manager
Partner Manager
Procurement Manager
General Counsel
Chief Executive Officer
Operations Director
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