Document background
The Master Reseller Agreement is essential for businesses looking to expand their distribution channels in the Canadian market through authorized resellers. This agreement type is commonly used when a supplier wishes to maintain control over how their products or services are sold while leveraging a reseller's market presence and capabilities. The document provides a comprehensive framework for the supplier-reseller relationship, addressing key aspects such as territory definitions, pricing structures, performance metrics, and compliance with Canadian federal and provincial regulations. It's particularly important in industries where product knowledge, service quality, and brand reputation are crucial. The agreement typically includes detailed schedules that can be updated periodically to reflect changes in products, pricing, or territory without requiring a complete revision of the master agreement.
