A Brand Partnership Agreement is essential when two or more parties wish to collaborate on brand-related activities in the Indonesian market. This document is particularly crucial given Indonesia's complex regulatory environment and unique market characteristics. The agreement typically covers brand usage rights, quality control measures, commercial terms, and compliance with local regulations including the Indonesian Civil Code and Law No. 20 of 2016 on Marks and Geographical Indications. It's commonly used for collaborations involving marketing, distribution, or co-branding initiatives, and must consider specific local requirements such as Halal certification where relevant. The document should be structured to protect both parties' interests while ensuring compliance with Indonesian competition law, consumer protection regulations, and intellectual property rights.
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1. Parties: Identification of the parties entering into the agreement, including their legal names, registration numbers, and registered addresses
2. Background: Context of the partnership, including brief description of each party's business and the purpose of the collaboration
3. Definitions: Definitions of key terms used throughout the agreement
4. Term and Renewal: Duration of the partnership agreement and conditions for renewal
5. Grant of Rights: Specific rights granted between parties regarding brand usage, including territory and channels
6. Brand Guidelines and Quality Control: Standards for brand usage, approval processes, and quality control measures
7. Obligations of the Parties: Detailed responsibilities and commitments of each party
8. Commercial Terms: Financial arrangements, including fees, royalties, and payment terms
9. Intellectual Property Rights: Protection and ownership of IP, including pre-existing and newly created materials
10. Approval and Review Process: Procedures for content approval and brand usage review
11. Confidentiality: Protection of confidential information exchanged during the partnership
12. Representations and Warranties: Legal assurances provided by each party
13. Termination: Circumstances and procedures for ending the agreement
14. Post-Termination Obligations: Obligations that survive after agreement termination
15. Governing Law and Dispute Resolution: Applicable law and methods for resolving disputes
1. Marketing Commitments: Specific marketing activities and budgets - include when partnership involves joint marketing campaigns
2. Digital Rights: Specific provisions for digital and social media usage - include for digital-heavy partnerships
3. Exclusivity: Terms of exclusive partnership - include when exclusivity is part of the deal
4. Minimum Performance Requirements: Performance targets and consequences - include for performance-based partnerships
5. Territory Restrictions: Geographical limitations - include for partnerships with territorial constraints
6. Compliance with Shariah Law: Islamic law compliance provisions - include when relevant to the products/services
7. Force Majeure: Provisions for unforeseen circumstances - include based on risk assessment
8. Insurance: Insurance requirements - include for high-risk partnerships
9. Anti-Corruption: Anti-bribery and corruption provisions - include for international partnerships
1. Brand Guidelines: Detailed brand usage guidelines, including logos, colors, and styling requirements
2. Commercial Terms Schedule: Detailed breakdown of financial terms, pricing, and payment structures
3. Approved Products/Services: List of products or services covered under the partnership
4. Key Performance Indicators: Specific metrics and targets for measuring partnership success
5. Approval Matrix: Detailed procedures and timeframes for approvals
6. Territory Schedule: Detailed description of geographical territories and any restrictions
7. Marketing Plan: Detailed marketing strategies, activities, and timelines
8. Contact Details: Key contact persons and escalation matrix for both parties
Relevant legal definitions
Clauses
Relevant Industries
Retail
Consumer Goods
Fashion and Apparel
Food and Beverage
Technology
Entertainment
E-commerce
Telecommunications
Automotive
Healthcare
Beauty and Cosmetics
Sports and Recreation
Hospitality
Media and Advertising
Relevant Teams
Legal
Marketing
Business Development
Commercial
Brand Management
Compliance
Intellectual Property
Partnership Development
Corporate Communications
Risk Management
Relevant Roles
Brand Manager
Marketing Director
Commercial Director
Legal Counsel
Business Development Manager
Partnership Manager
Licensing Manager
Chief Marketing Officer
Chief Commercial Officer
General Counsel
Intellectual Property Manager
Compliance Officer
Contract Manager
Brand Licensing Director
Marketing Communications Manager
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