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1. Parties: Identification of the parties entering into the agreement, including full legal names, addresses, and registration details as per UAE requirements
2. Background: Context of the partnership, brief description of each party's business, and purpose of the agreement
3. Definitions: Detailed definitions of terms used throughout the agreement
4. Term and Commencement: Duration of the partnership and conditions for commencement
5. Brand License Grant: Scope and limitations of brand usage rights being granted
6. Obligations of the Parties: Detailed responsibilities and commitments of each party
7. Quality Control and Approval Process: Standards for brand usage and approval procedures for marketing materials
8. Intellectual Property Rights: Protection and ownership of IP, including trademarks and copyrights
9. Financial Terms: Payment terms, revenue sharing, and financial obligations
10. Confidentiality: Protection of confidential information and trade secrets
11. Representations and Warranties: Legal assurances provided by each party
12. Termination: Conditions and procedures for ending the agreement
13. Governing Law and Jurisdiction: Specification of UAE law as governing law and jurisdiction details
14. General Provisions: Standard legal clauses including force majeure, notices, and amendments
1. Exclusivity: Terms of exclusive partnership when applicable
2. Marketing Commitments: Specific marketing obligations and budgets when parties agree to defined marketing activities
3. Digital Rights: Specific provisions for digital and social media usage when relevant
4. Territory Restrictions: Geographic limitations of the partnership when specific territorial rights are granted
5. Minimum Performance Requirements: Performance targets and consequences when specific metrics are agreed
6. Co-Branding Specifications: Detailed requirements for co-branded products or services when applicable
7. Distribution Rights: Distribution terms when physical products are involved
8. Customer Data Protection: Specific data protection provisions when customer data is shared
9. Change of Control: Provisions dealing with ownership changes when needed for long-term partnerships
1. Brand Guidelines: Detailed specifications for brand usage, including logos, colors, and positioning
2. Approved Products/Services: List of products or services covered under the partnership
3. Financial Terms Schedule: Detailed breakdown of financial arrangements, including pricing and payment terms
4. Marketing Plan: Detailed marketing strategy and activities plan
5. Approval Process Workflow: Step-by-step process for obtaining approvals for brand usage
6. Key Performance Indicators: Specific metrics for measuring partnership success
7. Contact Details: List of key contacts and their roles from both parties
8. Territory Map: Visual representation of geographical coverage where applicable
9. Required Regulatory Disclaimers: Standard disclaimers required under UAE law for specific industries or activities
Retail
Fashion & Luxury
Consumer Goods
Technology
Food & Beverage
Entertainment
Sports
Automotive
Healthcare
Education
Hospitality
E-commerce
Media & Broadcasting
Telecommunications
Legal
Marketing
Business Development
Commercial
Brand Management
Intellectual Property
Corporate Affairs
Operations
Finance
Compliance
Chief Marketing Officer
Brand Manager
Legal Counsel
Commercial Director
Business Development Manager
Licensing Manager
Partnership Director
Marketing Director
Intellectual Property Manager
Contract Manager
Chief Commercial Officer
Head of Business Development
General Counsel
Brand Licensing Director
Marketing Operations Manager
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