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1. Marketing Obligations: Specific marketing commitments, targets, and responsibilities - include when the partnership involves joint marketing activities

2. Quality Control: Standards and processes for maintaining brand quality - include for manufacturing or product-based partnerships

3. Exclusivity: Terms regarding exclusive rights and territorial restrictions - include when exclusive rights are granted

4. Performance Metrics: Specific KPIs and performance requirements - include when the partnership is performance-based

5. Digital Rights: Specific terms for online and social media presence - include for digital-focused partnerships

6. Crisis Management: Procedures for handling PR issues or brand-related crises - include for high-profile partnerships

7. Data Protection: Specific data handling and privacy requirements - include when customer data is shared

8. Staff and Training: Requirements for staff training and brand representation - include for retail or service-based partnerships

1. Schedule 1 - Brand Guidelines: Detailed brand usage guidelines, including logo specifications, color schemes, and prohibited uses

2. Schedule 2 - Commercial Terms: Detailed breakdown of financial arrangements, including pricing, commission structures, and payment schedules

3. Schedule 3 - Approved Products/Services: List of products or services covered under the partnership

4. Schedule 4 - Territory and Channels: Specification of geographical territories and distribution channels covered by the agreement

5. Schedule 5 - Key Performance Indicators: Detailed metrics and targets for measuring partnership success

6. Schedule 6 - Approval Matrix: Detailed procedures and timeframes for obtaining approvals

7. Appendix A - Marketing Plan: Detailed marketing strategy and implementation plan

8. Appendix B - Contact Details: Key contacts and escalation procedures for both parties