The Sponsorship Partnership Agreement is a crucial legal document used to formalize sponsorship arrangements in Indonesia, providing a comprehensive framework for both sponsors and sponsees. This document is essential when organizations or individuals seek to establish commercial sponsorship relationships, whether for events, activities, programs, or ongoing partnerships. It addresses key aspects such as financial terms, brand usage rights, promotional obligations, and performance requirements, while ensuring compliance with Indonesian legal requirements including advertising regulations, consumer protection laws, and tax obligations. The agreement is particularly important in the Indonesian market where sponsorship relationships often involve complex arrangements requiring clear documentation of rights and responsibilities, specific performance metrics, and proper protection of intellectual property rights under local law.
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1. Parties: Identifies the sponsor and sponsee with their full legal names, registration numbers, and addresses
2. Background: Outlines the context of the sponsorship arrangement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Sponsorship: Details the nature and extent of the sponsorship arrangement
5. Term and Duration: Specifies the commencement date and duration of the sponsorship agreement
6. Sponsorship Rights and Benefits: Lists all rights granted to the sponsor, including branding, marketing, and promotional opportunities
7. Financial Terms: Specifies sponsorship fees, payment schedule, and any additional financial obligations
8. Obligations of the Sponsor: Details the sponsor's responsibilities and commitments
9. Obligations of the Sponsee: Outlines the sponsee's duties and deliverables
10. Intellectual Property Rights: Addresses the usage and protection of trademarks, logos, and other IP
11. Approval and Quality Control: Establishes processes for approving promotional materials and maintaining quality standards
12. Reporting and Performance Metrics: Defines reporting requirements and performance evaluation criteria
13. Confidentiality: Protects confidential information shared between parties
14. Termination: Specifies conditions and procedures for ending the agreement
15. Force Majeure: Addresses unforeseeable circumstances preventing contract fulfillment
16. Governing Law and Jurisdiction: Confirms Indonesian law as governing law and specifies jurisdiction for disputes
17. General Provisions: Includes standard contractual clauses like notices, amendments, and assignment
1. Exclusivity: Used when the sponsor requires exclusive rights in their industry category
2. Digital Rights: Included for sponsorships involving significant digital or social media components
3. Hospitality Benefits: Added when the sponsorship includes tickets, VIP access, or entertainment privileges
4. Crisis Management: Included for high-profile sponsorships requiring specific protocols for managing public relations issues
5. Insurance Requirements: Added for sponsorships involving events or activities with significant risk exposure
6. Anti-Corruption Compliance: Included for international sponsors or when required by corporate compliance policies
7. Naming Rights: Used when the sponsorship includes naming rights for venues, events, or programs
8. Merchandise Rights: Added when the sponsorship involves the creation or sale of merchandise
1. Schedule A - Sponsorship Benefits and Rights: Detailed list of all sponsorship benefits, including specific marketing rights and exposure opportunities
2. Schedule B - Brand Guidelines: Sponsor's brand usage requirements and specifications
3. Schedule C - Payment Schedule: Detailed breakdown of payment amounts, dates, and methods
4. Schedule D - Approval Procedures: Step-by-step process for obtaining approvals for promotional materials
5. Schedule E - Performance Metrics: Specific KPIs and measurement criteria for evaluating sponsorship effectiveness
6. Appendix 1 - Approved Marks and Logos: Visual representations of authorized brand elements
7. Appendix 2 - Territory and Venues: Geographic scope and specific locations covered by the sponsorship
8. Appendix 3 - Contact Details: List of key contacts and their roles for both parties
Relevant legal definitions
Clauses
Relevant Industries
Sports and Recreation
Entertainment
Media and Broadcasting
Education
Arts and Culture
Technology
Financial Services
Consumer Goods
Telecommunications
Automotive
Healthcare
Energy
Retail
Food and Beverage
Tourism and Hospitality
Relevant Teams
Legal
Marketing
Finance
Business Development
Corporate Communications
Compliance
Brand Management
Commercial Operations
Events Management
Sponsorship
Partnership Development
Relevant Roles
Chief Marketing Officer
Marketing Director
Sponsorship Manager
Brand Manager
Legal Counsel
Contract Manager
Business Development Director
Partnership Manager
Events Manager
Commercial Director
Corporate Communications Manager
Finance Director
Sports Marketing Manager
Compliance Officer
Marketing Communications Manager
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