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The Sponsorship Partnership Agreement is a vital commercial contract used when establishing formal sponsorship relationships in Switzerland. This document is particularly relevant when organizations or individuals seek to create mutually beneficial partnerships involving financial support in exchange for promotional rights, brand exposure, or other marketing benefits. The agreement must comply with Swiss contract law, particularly the Swiss Code of Obligations, while addressing specific requirements related to intellectual property rights, advertising regulations, and competition law. A well-structured Sponsorship Partnership Agreement is essential for both sponsors and rights holders to clearly define their respective rights and obligations, protection mechanisms, and commercial terms. The document is commonly used across various sectors including sports, culture, education, and entertainment, and can be adapted to accommodate different scales of sponsorship from local events to international partnerships.

1. Parties: Identification of the sponsor and sponsee/rights holder, including full legal names, registration details, and addresses

2. Background: Context of the sponsorship relationship, brief description of the parties' businesses, and general purpose of the agreement

3. Definitions: Detailed definitions of key terms used throughout the agreement, including Sponsorship Rights, Territory, Term, and any industry-specific terminology

4. Grant of Rights: Detailed description of sponsorship rights being granted, including usage of intellectual property, promotional rights, and exclusivity provisions

5. Term and Termination: Duration of the agreement, renewal options, and circumstances under which either party may terminate

6. Financial Terms: Sponsorship fees, payment schedule, payment method, and any performance-related bonuses or adjustments

7. Obligations of the Sponsor: Sponsor's commitments, including payment obligations and any required promotional activities

8. Obligations of the Sponsee: Sponsee's commitments, including delivery of sponsorship benefits and maintenance of quality standards

9. Intellectual Property Rights: Rules governing the use of trademarks, logos, and other IP, including approval processes for promotional materials

10. Warranties and Representations: Standard warranties from both parties regarding their capacity to enter into the agreement and deliver their obligations

11. Confidentiality: Provisions protecting confidential information exchanged during the relationship

12. Governing Law and Jurisdiction: Specification of Swiss law as governing law and jurisdiction for dispute resolution

13. General Provisions: Standard boilerplate clauses including force majeure, entire agreement, and amendments