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Sponsorship Partnership Agreement Template for India

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Key Requirements PROMPT example:

Sponsorship Partnership Agreement

"I need a Sponsorship Partnership Agreement for my tech company to sponsor a major cricket tournament in India, with a 2-year term starting January 2025, including digital rights and category exclusivity in the software sector."

Document background
The Sponsorship Partnership Agreement is essential for businesses and organizations in India seeking to formalize sponsorship arrangements. This document is typically used when one party (the sponsor) provides financial or in-kind support to another party in exchange for promotional rights, brand exposure, or other marketing benefits. The agreement must comply with Indian legal requirements, including the Indian Contract Act, 1872, and relevant advertising and intellectual property laws. It should address key aspects such as payment terms, brand usage rights, exclusivity, termination conditions, and dispute resolution mechanisms. The document is particularly important for protecting both parties' interests and ensuring clear understanding of deliverables and obligations within the Indian legal framework.
Suggested Sections

1. Parties: Full legal names and addresses of all parties to the agreement

2. Background: Context of the sponsorship partnership and brief description of each party's business

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Sponsorship: Detailed description of the sponsorship arrangement and partnership structure

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Financial Terms: Sponsorship amount, payment schedule, and financial obligations

7. Rights and Benefits: Specific rights granted to the sponsor and benefits provided by the sponsored party

8. Obligations of Parties: Detailed responsibilities of both sponsor and sponsored party

9. Intellectual Property Rights: Terms for usage of logos, trademarks, and other intellectual property

10. Exclusivity: Any exclusive rights granted and category restrictions

11. Representations and Warranties: Standard warranties about capacity to contract and ownership of rights

12. Termination: Grounds for termination and consequences

13. Confidentiality: Protection of confidential information exchanged during the partnership

14. Governing Law and Jurisdiction: Confirmation of Indian law application and jurisdiction

15. General Provisions: Standard boilerplate clauses including notices, amendment process, and severability

Optional Sections

1. Force Majeure: Provisions for unforeseen events preventing performance, particularly relevant for event-based sponsorships

2. Digital Rights: Specific provisions for digital content and social media usage when relevant

3. International Compliance: Additional compliance requirements when dealing with international parties

4. Morality Clause: Right to terminate if either party's reputation is compromised

5. Insurance: Insurance requirements particularly relevant for event-based sponsorships

6. Anti-Corruption Compliance: Specific anti-corruption provisions when dealing with public entities or international parties

7. Data Protection: Provisions for handling personal data when sponsorship involves data collection

8. Merchandising Rights: Specific provisions for merchandise creation and sales if applicable

Suggested Schedules

1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship benefits, rights, and deliverables

2. Schedule 2 - Brand Guidelines: Specifications for usage of logos, trademarks, and brand elements

3. Schedule 3 - Payment Schedule: Detailed payment terms, installments, and payment milestones

4. Schedule 4 - Performance Metrics: KPIs and measurement criteria for sponsorship effectiveness

5. Schedule 5 - Approval Processes: Procedures for approving marketing materials and communications

6. Appendix A - Brand Assets: Copies of all relevant logos, marks, and brand elements

7. Appendix B - Territory Map: If geographical restrictions apply, detailed mapping of territories covered

8. Appendix C - Competitor List: List of competitors excluded from similar sponsorship arrangements if exclusivity applies

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions














































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Relevant Industries

Sports & Entertainment

Media & Broadcasting

Education

Technology

Consumer Goods

Financial Services

Telecommunications

Automotive

Retail

Healthcare

Hospitality & Events

Non-Profit & Social Sector

Relevant Teams

Legal

Marketing

Brand Management

Corporate Communications

Business Development

Finance

Compliance

Commercial Operations

Events Management

Sponsorship

Partner Relations

Relevant Roles

Chief Marketing Officer

Brand Manager

Sponsorship Manager

Legal Counsel

Commercial Director

Business Development Manager

Partnership Manager

Marketing Director

Events Manager

Corporate Communications Manager

Compliance Officer

Contract Manager

Chief Financial Officer

Sports Marketing Manager

Entertainment Relations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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