¶¶Òõ¶ÌÊÓƵ

The Advertising Sponsorship Agreement is a crucial commercial contract used when a business entity (sponsor) wishes to establish a formal sponsorship relationship with a rights holder in India. This document is essential for arrangements involving advertising rights, brand promotion, and marketing opportunities, whether for events, organizations, individuals, or properties. The agreement must comply with Indian contract law, advertising regulations, and consumer protection requirements while addressing specific commercial needs. It typically includes detailed provisions for payment terms, content approval processes, intellectual property rights, and performance metrics. The document is particularly important in the Indian context where sponsorship relationships need to navigate complex regulatory requirements while maintaining commercial flexibility. This agreement type is commonly used for sports sponsorships, entertainment events, cultural programs, and various other commercial partnerships where brand visibility and advertising rights are key components.

1. Parties: Identification of the sponsor and the sponsorship rights holder, including their registered addresses and company details

2. Background: Context of the sponsorship arrangement and brief description of each party's business

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Sponsorship: Detailed description of the sponsorship rights being granted and the specific advertising opportunities included

5. Grant of Rights: Specific rights being granted to the sponsor, including usage of intellectual property and advertising placements

6. Financial Terms: Sponsorship fees, payment schedule, and any performance-related bonuses or adjustments

7. Approval Process: Procedures for approval of advertising content and materials

8. Obligations of Sponsor: Sponsor's responsibilities including payment, content submission, and compliance with guidelines

9. Obligations of Rights Holder: Rights holder's responsibilities including delivery of advertising opportunities and maintenance of quality

10. Intellectual Property: Protection and usage rights of trademarks, logos, and other IP

11. Term and Termination: Duration of agreement, renewal options, and termination rights

12. Representations and Warranties: Standard warranties about capacity to contract and ownership of rights

13. Indemnification: Mutual indemnification provisions for breach of agreement or third-party claims

14. Confidentiality: Protection of confidential information shared during the sponsorship

15. Governing Law and Jurisdiction: Specification of Indian law as governing law and jurisdiction for disputes

16. General Provisions: Standard boilerplate clauses including force majeure, notices, and assignment