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The Advertising Sponsorship Agreement is essential for businesses engaging in sponsorship activities within the UAE market. This document is specifically designed to comply with UAE Federal Law No. 15 of 2020 on Consumer Protection, UAE Federal Law No. 45 of 1992 on Press and Publications, and other relevant media regulations. It becomes necessary when a sponsor wishes to associate their brand with another entity's properties, events, or activities for promotional purposes. The agreement covers crucial elements such as sponsorship rights, payment terms, brand usage guidelines, and compliance requirements with UAE advertising standards. An Advertising Sponsorship Agreement is particularly important in the UAE context as it must balance international sponsorship practices with local cultural sensitivities and regulatory requirements, including National Media Council guidelines.

1. Parties: Identification of sponsor and rights holder with full legal names and addresses

2. Background: Context of the sponsorship arrangement and brief description of each party's business

3. Definitions: Key terms used throughout the agreement including Sponsorship Rights, Territory, Term, etc.

4. Grant of Rights: Detailed description of sponsorship rights being granted and any restrictions

5. Term and Territory: Duration of the agreement and geographical scope of the sponsorship

6. Sponsorship Fees and Payment Terms: Financial terms, payment schedule, and any performance-related bonuses

7. Obligations of Sponsor: Sponsor's responsibilities including payment, provision of materials, and compliance requirements

8. Obligations of Rights Holder: Rights holder's duties in delivering sponsorship benefits and maintaining standards

9. Intellectual Property Rights: Usage rights, restrictions, and protection of trademarks and other IP

10. Approval Process: Procedures for approving advertising materials and promotional content

11. Compliance with Laws: Commitment to comply with UAE advertising and media laws

12. Representations and Warranties: Standard warranties about authority to contract and ownership of rights

13. Termination: Circumstances allowing termination and consequences

14. Confidentiality: Protection of confidential information exchanged during the relationship

15. Governing Law and Dispute Resolution: UAE law governance and dispute resolution procedures