Document background
The Marketing Partnership Agreement is essential for businesses seeking to formalize marketing collaborations under Danish law. This document is particularly relevant when two or more parties wish to combine their marketing efforts, share resources, or jointly promote products or services in Denmark. It addresses key aspects required by Danish legislation, including compliance with the Marketing Practices Act, data protection regulations, and competition law. The agreement typically covers areas such as brand usage, marketing campaign approvals, revenue sharing, and performance metrics. It's designed to protect all parties' interests while ensuring marketing activities remain compliant with Danish regulatory requirements. This document is commonly used by businesses of all sizes, from startups to established corporations, when entering into structured marketing partnerships in Denmark.
