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Preferred Partner Agreement Template for Denmark

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Preferred Partner Agreement

Document background
This Preferred Partner Agreement template is designed for use under Danish law when businesses wish to establish a formal preferred partnership arrangement that goes beyond standard vendor or supplier relationships. It is particularly valuable when companies want to create a privileged business relationship with enhanced benefits, preferential treatment, and closer collaboration. The document includes comprehensive provisions covering commercial terms, performance requirements, data protection (GDPR compliance), and intellectual property rights, all aligned with Danish legal requirements and business practices. This agreement type is commonly used in situations where partners seek long-term strategic alignment, shared growth opportunities, and mutual benefits while maintaining their independent business status. It provides a robust framework for managing the partnership while ensuring compliance with Danish and EU regulations.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context of the partnership and purpose of the agreement

3. Definitions and Interpretation: Definitions of key terms and interpretation rules

4. Partnership Scope: Definition of the partnership relationship and its boundaries

5. Partner Status and Rights: Details of preferred partner status and associated rights

6. Obligations of the Parties: Core responsibilities and commitments of each party

7. Commercial Terms: Financial arrangements, pricing, and payment terms

8. Performance Requirements: Key performance indicators and quality standards

9. Intellectual Property Rights: IP ownership, licenses, and usage rights

10. Confidentiality: Protection and handling of confidential information

11. Data Protection: GDPR compliance and data handling requirements

12. Term and Termination: Duration, renewal, and termination provisions

13. Liability and Indemnification: Risk allocation and liability limitations

14. Force Majeure: Provisions for unforeseen circumstances

15. General Provisions: Standard boilerplate clauses including governing law

Optional Sections

1. Joint Marketing: Include when parties will engage in collaborative marketing activities

2. Training Requirements: Include when specific training or certification is required

3. Territory Restrictions: Include when partnership is limited to specific geographic areas

4. Non-Competition: Include when parties agree to restrict competitive activities

5. Insurance Requirements: Include when specific insurance coverage is mandatory

6. Compliance Requirements: Include when specific regulatory compliance needs exist

7. Escalation Procedures: Include when formal dispute resolution procedures are needed

8. Change Control: Include when formal process for changes is required

Suggested Schedules

1. Commercial Terms Schedule: Detailed pricing, discounts, and commercial arrangements

2. Service Levels: Specific performance metrics and measurement criteria

3. Technical Requirements: Technical specifications and standards

4. Approved Marketing Materials: Pre-approved marketing content and guidelines

5. Contact Details: Key contacts and escalation points for both parties

6. Data Processing Agreement: GDPR-compliant data processing terms if applicable

7. Territory Map: Geographical coverage and exclusivity zones if applicable

8. Partnership Benefits: Detailed list of partner benefits and requirements

Authors

Relevant legal definitions






























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Relevant Industries
Relevant Teams
Relevant Roles
Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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