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Preferred Partner Agreement Template for England and Wales

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Key Requirements PROMPT example:

Preferred Partner Agreement

"Need a Preferred Partner Agreement to establish an exclusive partnership with a software development company in the UK, including specific service levels and quarterly performance reviews, starting from March 2025."

Document background
The Preferred Partner Agreement is specifically designed for businesses seeking to formalize strategic partnerships under English and Welsh law. This document is particularly valuable when organizations wish to establish long-term, preferential business relationships with key suppliers, service providers, or distributors. It addresses essential aspects such as exclusivity, preferred pricing, service levels, and territorial rights, while ensuring compliance with UK competition law. The agreement is commonly used across various industries to secure advantageous commercial terms and create mutually beneficial business relationships.
Suggested Sections

1. Parties: Details of the contracting parties and their registered addresses

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Partnership Scope: Details of the preferred partnership arrangement and its parameters

5. Term and Termination: Duration of agreement and termination provisions

6. Commercial Terms: Key commercial arrangements including pricing and payment terms

7. Obligations of Parties: Specific responsibilities of each party

8. Intellectual Property Rights: Protection and usage of intellectual property

9. Confidentiality: Protection of confidential information and trade secrets

10. Liability and Indemnification: Limits of liability and indemnification obligations

11. Governing Law and Jurisdiction: Applicable law and jurisdiction for dispute resolution

Optional Sections

1. Exclusivity Provisions: Used when parties agree to exclusive arrangements in specific territories or markets

2. Marketing and Promotion: Include when parties agree to specific marketing obligations

3. Service Levels: Required when specific performance metrics are agreed

4. Change Control: Include for long-term partnerships requiring formal change processes

5. Data Protection: Include when personal data processing is involved in the partnership

6. Force Majeure: Include when parties want specific provisions for unforeseen circumstances

Suggested Schedules

1. Commercial Terms Schedule: Detailed pricing, payment terms, and commercial arrangements

2. Service Level Agreement: Detailed performance metrics and measurement criteria

3. Territory Schedule: Definition of geographical scope if applicable

4. Brand Guidelines: Rules for use of parties' brands and marketing materials

5. Data Processing Agreement: Details of data processing activities and responsibilities

6. Product or Service Schedule: Detailed description of products or services covered under the agreement

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions




















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Industries

Competition Law Framework: Key legislation includes Competition Act 1998, Enterprise Act 2002, and retained EU competition law. Ensures agreements don't contain anti-competitive provisions or abuse market dominance.

Contract Law Fundamentals: Common law principles of contract formation, Contracts (Rights of Third Parties) Act 1999, Unfair Contract Terms Act 1977, and Consumer Rights Act 2015 for B2C relationships.

Data Protection Requirements: UK GDPR, Data Protection Act 2018, and Privacy and Electronic Communications Regulations (PECR) governing data handling and privacy.

Intellectual Property Protection: Copyright, Designs and Patents Act 1988, Trade Marks Act 1994, and common law protection of confidential information for IP rights management.

Commercial Law Framework: Partnership Act 1890, Companies Act 2006, and Sale of Goods Act 1979 governing business relationships and transactions.

E-Commerce Regulations: Electronic Commerce (EC Directive) Regulations 2002 and Consumer Contracts Regulations 2013 for digital business operations.

Anti-Corruption Compliance: Bribery Act 2010 and Modern Slavery Act 2015 ensuring ethical business practices and compliance.

Industry-Specific Regulations: Additional sector-specific regulations that may apply depending on the industry context of the partnership.

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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