Document background
The Sales Partnership Agreement is a crucial commercial contract used when a company (principal) wishes to expand its market reach by appointing a sales partner to promote and sell its products or services in a defined territory. This agreement, governed by Swiss law and particularly the Swiss Code of Obligations, establishes the framework for the commercial relationship, defining crucial elements such as territory rights, commission structures, performance expectations, and both parties' obligations. It's particularly valuable for companies entering new markets or expanding their sales channels without establishing their own direct sales force. The document includes comprehensive provisions for intellectual property protection, confidentiality, performance metrics, and termination conditions, ensuring compliance with Swiss commercial law while protecting both parties' interests.
