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Social Media Partnership Agreement
"I need a Social Media Partnership Agreement for a Swiss luxury watch brand engaging five Instagram influencers for a 6-month campaign starting March 2025, with performance-based compensation and strict content approval requirements."
1. Parties: Identification of the contracting parties, including full legal names, addresses, and registration details
2. Background: Context of the partnership and brief description of each party's business
3. Definitions: Defined terms used throughout the agreement
4. Scope of Partnership: Detailed description of the partnership arrangement and its objectives
5. Term and Termination: Duration of the agreement, renewal terms, and termination provisions
6. Content Rights and Responsibilities: Rights and obligations regarding content creation, approval, and publication
7. Intellectual Property Rights: Ownership and licensing of content, trademarks, and other IP
8. Compensation and Payment Terms: Financial terms, payment schedule, and revenue sharing if applicable
9. Data Protection and Privacy: Compliance with Swiss data protection laws and handling of user data
10. Confidentiality: Protection of confidential information exchanged during the partnership
11. Representations and Warranties: Parties' assurances regarding their capacity and rights
12. Liability and Indemnification: Allocation of risks and responsibilities between parties
13. General Provisions: Standard legal clauses including governing law, jurisdiction, and notices
1. Performance Metrics: Specific KPIs and performance targets, used when the partnership includes performance-based elements
2. Exclusivity: Restrictions on partnering with competitors, included when exclusive arrangements are required
3. Social Media Platform-Specific Terms: Platform-specific requirements and compliance, needed when focusing on particular platforms
4. Crisis Management: Procedures for handling social media crises or negative publicity, important for high-profile partnerships
5. Content Monetization: Terms for revenue generation from content, included when monetary exploitation is planned
6. Influencer-Specific Obligations: Special terms for influencer partnerships, used when working with individual content creators
7. International Usage: Terms governing cross-border content sharing and compliance, needed for international partnerships
1. Schedule 1 - Content Guidelines: Detailed content creation, style, and brand guidelines
2. Schedule 2 - Approved Platforms: List of social media platforms covered by the agreement and specific requirements for each
3. Schedule 3 - Fee Schedule: Detailed breakdown of fees, commission rates, and payment terms
4. Schedule 4 - Performance Metrics and Reporting: Detailed KPIs, reporting requirements, and measurement methodologies
5. Schedule 5 - Approval Process: Content review and approval procedures with timeframes
6. Appendix A - Brand Assets: Logos, brand guidelines, and approved marketing materials
7. Appendix B - Technical Requirements: Technical specifications for content creation and posting
8. Appendix C - Contact Details: Key personnel and escalation contacts for both parties
Authors
Digital Marketing
Social Media
Advertising
Entertainment
E-commerce
Technology
Media and Communications
Fashion and Lifestyle
Consumer Goods
Professional Services
Sports and Recreation
Travel and Tourism
Legal
Digital Marketing
Social Media
Brand Management
Communications
Compliance
Business Development
Content Strategy
Partnerships
Marketing Operations
Digital Marketing Manager
Social Media Manager
Content Strategy Director
Legal Counsel
Brand Manager
Marketing Director
Partnerships Manager
Influencer Relations Manager
Compliance Officer
Communications Director
Business Development Manager
Contract Manager
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