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Marketing Support Agreement Template for Switzerland

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Key Requirements PROMPT example:

Marketing Support Agreement

"I need a Marketing Support Agreement under Swiss law for engaging a digital marketing agency to manage our social media presence and online advertising campaigns, with specific provisions for data protection and performance metrics, starting from March 2025."

Document background
The Marketing Support Agreement is essential for businesses operating in Switzerland that engage external marketing expertise. This document is particularly relevant in today's digital age where companies increasingly rely on specialized marketing support for their business growth. The agreement, governed by Swiss law including the Code of Obligations and data protection regulations, establishes a clear framework for the provision of marketing services, defining expectations, deliverables, and compliance requirements. It is designed to protect both the service provider and the client while ensuring clarity in service scope, intellectual property rights, data handling, and performance standards. The document is particularly important given Switzerland's strict regulatory environment regarding data protection and business practices.
Suggested Sections

1. Parties: Identification and details of the service provider and client

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing support services to be provided

5. Service Provider's Obligations: Key responsibilities and commitments of the marketing service provider

6. Client's Obligations: Client's responsibilities, including provision of materials and approvals

7. Fees and Payment Terms: Compensation structure, payment schedule, and invoicing procedures

8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

9. Confidentiality: Protection of confidential information and trade secrets

10. Data Protection and Privacy: Compliance with Swiss data protection laws and handling of personal data

11. Term and Termination: Duration of agreement and termination provisions

12. Liability and Indemnification: Limitation of liability and indemnification obligations

13. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Performance Metrics: Specific KPIs and performance measurement criteria, used when quantifiable targets are part of the agreement

2. Social Media Management: Specific provisions for social media marketing services, included when social media is a key marketing channel

3. Content Creation: Detailed terms for content creation services, used when content production is a significant component

4. Influencer Marketing: Provisions for influencer collaboration and management, included when influencer marketing is part of the scope

5. Event Marketing: Terms specific to event planning and execution, used when events are part of the marketing strategy

6. Crisis Management: Procedures for handling marketing-related crises, included for high-profile or sensitive marketing campaigns

7. Competition Restrictions: Non-compete and exclusivity provisions, used when exclusive services are required

8. Service Level Agreement: Detailed service levels and response times, included for complex or time-sensitive marketing support

Suggested Schedules

1. Schedule A - Service Description: Detailed breakdown of marketing support services and deliverables

2. Schedule B - Fee Schedule: Detailed pricing structure, rates, and payment terms

3. Schedule C - Brand Guidelines: Client's branding requirements and style guide

4. Schedule D - Approved Marketing Channels: List of authorized marketing platforms and channels

5. Schedule E - Key Personnel: List of key team members and their roles

6. Appendix 1 - Reporting Templates: Standard formats for marketing performance reports

7. Appendix 2 - Approval Process: Workflow for content approval and campaign authorization

8. Appendix 3 - Emergency Contact List: Contact information for urgent situations and escalations

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions


































Clauses



































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Consumer Goods

Professional Services

Manufacturing

Entertainment

Education

Hospitality

Real Estate

Telecommunications

Food and Beverage

Automotive

Relevant Teams

Marketing

Legal

Procurement

Finance

Compliance

Business Development

Operations

Brand Management

Digital Marketing

Content Creation

Agency Relations

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Digital Marketing Manager

Content Marketing Manager

Marketing Coordinator

Legal Counsel

Contract Manager

Procurement Manager

Business Development Manager

Agency Relations Manager

Marketing Operations Manager

Compliance Officer

Chief Financial Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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