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Marketing Support Agreement
"I need a Marketing Support Agreement under Swiss law for engaging a digital marketing agency to manage our social media presence and online advertising campaigns, with specific provisions for data protection and performance metrics, starting from March 2025."
1. Parties: Identification and details of the service provider and client
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing support services to be provided
5. Service Provider's Obligations: Key responsibilities and commitments of the marketing service provider
6. Client's Obligations: Client's responsibilities, including provision of materials and approvals
7. Fees and Payment Terms: Compensation structure, payment schedule, and invoicing procedures
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Confidentiality: Protection of confidential information and trade secrets
10. Data Protection and Privacy: Compliance with Swiss data protection laws and handling of personal data
11. Term and Termination: Duration of agreement and termination provisions
12. Liability and Indemnification: Limitation of liability and indemnification obligations
13. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement
1. Performance Metrics: Specific KPIs and performance measurement criteria, used when quantifiable targets are part of the agreement
2. Social Media Management: Specific provisions for social media marketing services, included when social media is a key marketing channel
3. Content Creation: Detailed terms for content creation services, used when content production is a significant component
4. Influencer Marketing: Provisions for influencer collaboration and management, included when influencer marketing is part of the scope
5. Event Marketing: Terms specific to event planning and execution, used when events are part of the marketing strategy
6. Crisis Management: Procedures for handling marketing-related crises, included for high-profile or sensitive marketing campaigns
7. Competition Restrictions: Non-compete and exclusivity provisions, used when exclusive services are required
8. Service Level Agreement: Detailed service levels and response times, included for complex or time-sensitive marketing support
1. Schedule A - Service Description: Detailed breakdown of marketing support services and deliverables
2. Schedule B - Fee Schedule: Detailed pricing structure, rates, and payment terms
3. Schedule C - Brand Guidelines: Client's branding requirements and style guide
4. Schedule D - Approved Marketing Channels: List of authorized marketing platforms and channels
5. Schedule E - Key Personnel: List of key team members and their roles
6. Appendix 1 - Reporting Templates: Standard formats for marketing performance reports
7. Appendix 2 - Approval Process: Workflow for content approval and campaign authorization
8. Appendix 3 - Emergency Contact List: Contact information for urgent situations and escalations
Authors
Retail
E-commerce
Technology
Financial Services
Healthcare
Consumer Goods
Professional Services
Manufacturing
Entertainment
Education
Hospitality
Real Estate
Telecommunications
Food and Beverage
Automotive
Marketing
Legal
Procurement
Finance
Compliance
Business Development
Operations
Brand Management
Digital Marketing
Content Creation
Agency Relations
Chief Marketing Officer
Marketing Director
Brand Manager
Marketing Manager
Digital Marketing Manager
Content Marketing Manager
Marketing Coordinator
Legal Counsel
Contract Manager
Procurement Manager
Business Development Manager
Agency Relations Manager
Marketing Operations Manager
Compliance Officer
Chief Financial Officer
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