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Joint Marketing Agreement

Joint Marketing Agreement Template for Switzerland

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Key Requirements PROMPT example:

Joint Marketing Agreement

"I need a Joint Marketing Agreement for a collaboration between our Swiss luxury watch brand and a global social media platform, focusing on influencer marketing campaigns and digital content creation, with the agreement starting from March 2025."

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Document background
A Joint Marketing Agreement is essential when two or more companies wish to collaborate on marketing initiatives while maintaining clear guidelines and protecting their respective interests. This document is particularly relevant in the Swiss business context, where specific regulations govern marketing practices, data protection, and fair competition. The agreement typically outlines the scope of joint marketing activities, resource commitments, brand usage permissions, approval processes, and compliance requirements with Swiss laws. It becomes necessary when companies want to leverage each other's market presence, share marketing costs, or create co-branded campaigns. The document helps prevent disputes by clearly defining roles, responsibilities, and rights while ensuring compliance with Swiss regulations such as the Federal Act against Unfair Competition (UWG/LCD) and the Federal Act on Data Protection (DSG/LPD).
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context of the agreement and brief description of each party's business

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Collaboration: Detailed description of the joint marketing activities and campaigns covered

5. Term and Termination: Duration of the agreement and conditions for termination

6. Roles and Responsibilities: Specific duties and obligations of each party in the marketing collaboration

7. Financial Terms: Cost sharing, budget allocation, and payment terms

8. Brand Usage and Guidelines: Rules and restrictions for using each party's brands, logos, and marketing materials

9. Approval Process: Procedures for reviewing and approving marketing materials and campaigns

10. Intellectual Property Rights: Protection and ownership of IP created during the collaboration

11. Data Protection and Privacy: Compliance with Swiss data protection laws and handling of customer data

12. Confidentiality: Protection of confidential information exchanged during the collaboration

13. Representations and Warranties: Standard warranties about authority to contract and marketing content

14. Liability and Indemnification: Allocation of risks and responsibilities for claims or damages

15. General Provisions: Standard boilerplate clauses including governing law, jurisdiction, and notices

Optional Sections

1. Performance Metrics: Specific KPIs and success metrics for the marketing campaign, used when parties want to measure ROI

2. Territory and Exclusivity: Geographic scope and any exclusive rights, needed when territory restrictions apply

3. Social Media Management: Specific provisions for social media marketing, required when social media is a key channel

4. Influencer Collaboration: Terms for engaging influencers, needed when influencer marketing is planned

5. Contest and Promotion Rules: Specific terms for running contests or promotions, required when these activities are planned

6. Crisis Management: Procedures for handling PR crises or marketing mishaps, useful for high-profile campaigns

7. Third-Party Vendors: Terms for engaging and managing external marketing agencies or vendors

Suggested Schedules

1. Schedule A - Marketing Plan: Detailed marketing strategy, campaign calendar, and specific activities planned

2. Schedule B - Budget Allocation: Detailed breakdown of marketing budget and cost-sharing arrangements

3. Schedule C - Brand Guidelines: Comprehensive brand usage guidelines, including logos, colors, and styling

4. Schedule D - Approval Matrix: Detailed workflow for content approval, including timelines and responsible parties

5. Schedule E - Target Markets: Specific geographic regions or market segments targeted in the campaign

6. Schedule F - Performance Metrics: Detailed KPIs, measurement methodologies, and reporting templates

7. Appendix 1 - Contact Details: Key personnel and contact information for both parties

8. Appendix 2 - Template Forms: Standard forms for campaign approval, budget requests, and reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions


































Clauses







































Relevant Industries

Retail

Consumer Goods

Technology

Financial Services

Healthcare

Entertainment

Food and Beverage

Telecommunications

Automotive

Tourism and Hospitality

Fashion and Apparel

Sports and Recreation

Media and Publishing

E-commerce

Relevant Teams

Marketing

Legal

Business Development

Brand Management

Digital Marketing

Communications

Compliance

Commercial

Strategic Partnerships

Product Marketing

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Legal Counsel

Business Development Manager

Partnership Manager

Marketing Operations Manager

Compliance Officer

Digital Marketing Manager

Product Marketing Manager

Communications Director

Commercial Director

Head of Strategic Partnerships

Marketing Compliance Manager

Brand Licensing Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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