Document background
A Cooperative Marketing Agreement is essential when two or more businesses wish to combine their marketing efforts and resources for mutual benefit under Swiss law. This document is particularly relevant when companies seek to enhance their market presence through joint promotional activities, shared advertising costs, or combined brand initiatives. The agreement addresses key aspects such as budget sharing, brand usage rights, marketing campaign coordination, and compliance with Swiss regulations, including data protection and competition laws. It's commonly used for co-branding initiatives, joint promotional campaigns, or shared marketing platforms, providing a clear framework for the parties' rights and obligations in their marketing collaboration.
