The Personal Release Agreement is a crucial document used in the Philippines when organizations need to obtain legal permission to use an individual's personal attributes, such as their image, voice, or testimonials. This document is essential for compliance with Philippine law, particularly the Data Privacy Act of 2012 and the Civil Code provisions on personality rights. It provides protection for both the releasing party (who grants permission) and the receiving party (who obtains rights to use the content). The agreement typically includes detailed specifications about how personal content can be used, duration of use, territorial scope, and any compensation arrangements. It's particularly important in scenarios involving marketing campaigns, educational materials, corporate communications, or media productions where personal content needs to be used legally and ethically.
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1. Parties: Identifies and defines the Releasor (person giving consent) and Releasee (person/entity receiving rights), including complete legal names and addresses
2. Background: Explains the context and purpose of the release agreement, including the general nature of the activities or materials being released
3. Definitions: Defines key terms used throughout the agreement, including 'Materials', 'Content', 'Likeness', and 'Release Rights'
4. Grant of Rights: Details the specific rights being granted by the Releasor to the Releasee, including usage rights and contexts
5. Scope of Release: Clearly outlines what is being released, including images, recordings, statements, or other materials
6. Consideration: States the consideration (monetary or non-monetary) provided in exchange for the release
7. Representations and Warranties: Releasor's confirmations about their capacity to grant the release and ownership of rights
8. Waiver and Release: Explicit waiver of claims and release of liability related to the use of released materials
9. Data Privacy Consent: Specific consent for data processing as required by the Philippine Data Privacy Act
10. Governing Law: Specifies Philippine law as governing law and jurisdiction
11. Execution: Signature blocks and execution requirements
1. Term and Territory: Used when the release needs to specify a limited duration or geographic scope of use
2. Moral Rights Waiver: Include when the release involves creative works where moral rights might apply
3. Confidentiality: Added when the release involves sensitive information or private details that need protection
4. Revocation Rights: Include when providing specific circumstances under which the release can be revoked
5. Minor Protection Provisions: Required when the Releasor is under 18 years of age
6. Social Media Usage: Include when materials will be used on social media platforms
7. Commercial Usage: Added when materials may be used for commercial purposes
8. Transfer Rights: Include when the Releasee needs the right to transfer or assign the release rights to others
1. Schedule A - Released Materials: Detailed list or description of specific materials, images, or content covered by the release
2. Schedule B - Approved Uses: Specific list of approved uses, platforms, or contexts for the released materials
3. Schedule C - Compensation Details: If applicable, detailed breakdown of any compensation or payment terms
4. Appendix 1 - Consent Form: Standard consent form compliant with Philippine Data Privacy Act requirements
5. Appendix 2 - Parent/Guardian Authorization: Required when Releasor is a minor, including parental consent forms
Relevant legal definitions
Clauses
Relevant Industries
Media and Entertainment
Advertising and Marketing
Education
Healthcare
Events and Hospitality
Sports and Recreation
Publishing
Digital Media
Public Relations
Non-Profit Organizations
Fashion and Modeling
Corporate Communications
Research and Development
Photography and Videography
Relevant Teams
Legal
Marketing
Communications
Human Resources
Content Production
Events Management
Public Relations
Digital Media
Compliance
Brand Management
Creative Services
Talent Management
Relevant Roles
Legal Counsel
Marketing Manager
Communications Director
HR Manager
Content Producer
Event Coordinator
Public Relations Manager
Photography Director
Social Media Manager
Compliance Officer
Brand Manager
Production Coordinator
Talent Acquisition Specialist
Creative Director
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