The Dealer Agreement serves as the foundational document for establishing authorized distribution relationships in the Philippine market. It is primarily used when a manufacturer or supplier wishes to appoint a dealer to sell and distribute their products within a specified territory in the Philippines. The agreement comprehensively addresses crucial aspects such as territorial rights, performance standards, pricing mechanisms, and compliance with local regulations. This document type is particularly important in the Philippine context due to specific local business practices and regulatory requirements, including those under the Civil Code and Competition Act. The Dealer Agreement typically includes detailed provisions for product handling, marketing requirements, warranty obligations, and after-sales service, tailored to meet both parties' commercial objectives while ensuring compliance with Philippine law.
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1. Parties: Identification of the supplier/manufacturer and dealer, including complete legal names and addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the dealership arrangement
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Terms of dealer appointment, territorial rights, and exclusivity/non-exclusivity provisions
5. Rights and Obligations of the Dealer: Comprehensive listing of dealer responsibilities, performance standards, and operational requirements
6. Rights and Obligations of the Supplier: Supplier's commitments, support services, and operational obligations
7. Products and Pricing: Description of products covered, pricing mechanisms, and payment terms
8. Orders and Delivery: Procedures for ordering, delivery timeframes, and logistics arrangements
9. Marketing and Promotion: Requirements for marketing, advertising, and promotion of products
10. Intellectual Property Rights: Usage rights and restrictions regarding trademarks, logos, and other IP
11. Term and Termination: Duration of agreement, renewal provisions, and termination circumstances
12. Post-Termination Obligations: Rights and obligations of both parties after agreement termination
13. Confidentiality: Protection of confidential information and trade secrets
14. Governing Law and Dispute Resolution: Application of Philippine law and dispute resolution mechanisms
15. General Provisions: Standard clauses including force majeure, notices, and amendment procedures
1. Performance Targets: Specific sales targets and performance metrics, used when the supplier wants to establish measurable benchmarks
2. Training Requirements: Detailed training obligations for dealer staff, included when products require specialized knowledge
3. After-Sales Service: Requirements for maintenance and repair services, relevant for technical or complex products
4. Insurance Requirements: Specific insurance coverage requirements, important for high-value products or high-risk activities
5. Data Protection: Detailed data handling and privacy requirements, necessary when dealing with personal data
6. E-commerce Provisions: Online sales regulations and requirements, included for dealers with online operations
7. Sub-dealers: Rules regarding appointment of sub-dealers, used when sub-dealer arrangements are permitted
8. Import/Export Provisions: Specific requirements for international trade, needed for cross-border dealings
1. Product List and Specifications: Detailed list of authorized products and their technical specifications
2. Price List: Current pricing structure and dealer margins
3. Territory Map: Detailed description or visual representation of the authorized territory
4. Performance Criteria: Detailed performance metrics and evaluation criteria
5. Marketing Guidelines: Specific requirements for brand usage and marketing activities
6. Service Level Requirements: Detailed service standards and response time requirements
7. Warranty Terms: Detailed warranty terms and claims procedures
8. Technical Support Requirements: Specifications for required technical support infrastructure
Relevant legal definitions
Clauses
Relevant Industries
Automotive
Consumer Electronics
Industrial Equipment
Construction Materials
Medical Devices
Agricultural Equipment
Technology Products
Home Appliances
Telecommunications Equipment
Pharmaceutical Products
Machinery and Tools
Furniture and Home Furnishings
Relevant Teams
Legal
Sales
Commercial
Operations
Business Development
Compliance
Supply Chain
Distribution
Partner Relations
Contract Administration
Relevant Roles
Chief Executive Officer
Commercial Director
Sales Director
Business Development Manager
Channel Manager
Legal Counsel
Contracts Manager
Distribution Manager
Operations Director
Country Manager
Regional Sales Manager
Compliance Officer
Supply Chain Manager
Partnership Manager
Dealer Development Manager
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