This Social Media Confidentiality Agreement is essential for organizations operating in New Zealand's digital landscape where social media presence is increasingly crucial for business operations. The document is designed to protect organizational interests while ensuring compliance with New Zealand's privacy, employment, and digital communication laws. It should be implemented when employees or contractors have access to company social media accounts or may discuss company-related matters on personal social media platforms. The agreement includes specific provisions for social media usage, confidentiality obligations, brand protection, and data security measures, while accounting for both professional and personal social media activities. It's particularly relevant given the rising incidents of confidentiality breaches through social media and the need for clear guidelines in digital communication.
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1. Parties: Identifies the parties entering into the agreement (typically the employer/company and the employee/contractor)
2. Background: Explains the context and purpose of the agreement, including the company's social media presence and need for confidentiality
3. Definitions: Defines key terms including 'Confidential Information', 'Social Media Platforms', 'Professional Social Media Accounts', 'Personal Social Media Accounts', and other relevant terms
4. Scope of Agreement: Outlines what activities and platforms are covered by the agreement
5. Confidentiality Obligations: Details the specific obligations regarding confidential information, including prohibition on unauthorized disclosure via social media
6. Authorized Social Media Use: Specifies permitted social media activities and official posting guidelines
7. Prohibited Activities: Lists specific prohibited actions on social media platforms
8. Company Reputation: Requirements for protecting the company's reputation and brand on social media
9. Intellectual Property Rights: Clarifies ownership of social media content and accounts
10. Security Requirements: Specifies security measures for social media access and account management
11. Breach and Consequences: Outlines what constitutes a breach and the resulting consequences
12. Term and Termination: Specifies the duration of the agreement and termination conditions
13. General Provisions: Standard contract clauses including governing law, entire agreement, and amendments
1. Personal Account Management: Additional guidelines for managing personal social media accounts, recommended when employees have significant personal social media presence
2. Client Confidentiality: Specific provisions for protecting client information on social media, essential for client-facing roles
3. Crisis Management: Procedures for handling social media during crisis situations, recommended for high-profile companies
4. International Considerations: Special provisions for cross-border social media activity, necessary for companies operating internationally
5. Training Requirements: Mandatory social media training provisions, useful for roles with significant social media responsibilities
6. Monitoring and Compliance: Details about how the company will monitor social media compliance, optional based on company policy
1. Schedule 1: Approved Social Media Platforms: List of social media platforms covered by the agreement and any platform-specific requirements
2. Schedule 2: Social Media Guidelines: Detailed guidelines for social media posting and engagement
3. Schedule 3: Approved Company Hashtags and Mentions: List of approved company hashtags, handles, and proper brand usage guidelines
4. Schedule 4: Emergency Contacts: Contact information for social media emergencies or crisis situations
5. Appendix A: Acknowledgment Form: Form for employees to sign acknowledging understanding of the agreement
6. Appendix B: Social Media Account Access Log: Template for recording authorized access to company social media accounts
Relevant legal definitions
Clauses
Relevant Industries
Technology
Retail
Professional Services
Entertainment
Media
Financial Services
Healthcare
Education
Hospitality
Manufacturing
Non-Profit
Government
Telecommunications
Marketing and Advertising
E-commerce
Relevant Teams
Marketing
Communications
Public Relations
Human Resources
Customer Service
Social Media
Digital
Content Creation
Brand Management
Corporate Communications
Sales
Executive Leadership
Customer Experience
Business Development
Relevant Roles
Social Media Manager
Marketing Executive
Communications Officer
Public Relations Manager
Customer Service Representative
Human Resources Manager
Content Creator
Digital Marketing Specialist
Brand Ambassador
Community Manager
Sales Representative
Executive Officer
Department Head
Product Manager
Business Development Manager
Corporate Communications Director
Customer Experience Manager
Digital Strategy Director
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