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1. Digital Marketing Metrics: Detailed evaluation of social media, SEO, and online marketing performance - used when role heavily involves digital marketing

2. Client Relationship Management: Assessment of client handling and relationship building - relevant for roles with direct client interaction

3. Innovation and Creative Input: Evaluation of creative contributions and innovative solutions - important for roles involving brand development

4. Market Research Performance: Assessment of market research activities and insights - applicable for roles involving market analysis

5. Training and Mentorship: Evaluation of training provided to junior staff - relevant for senior marketing executives

6. Product Launch Performance: Assessment of product launch campaigns - applicable when role involves product launches

7. Compliance and Risk Management: Evaluation of adherence to marketing regulations - important in heavily regulated industries

1. Schedule A: Performance Rating Scale: Detailed explanation of the rating system and scoring criteria

2. Schedule B: Marketing KPI Metrics: Comprehensive list of marketing KPIs and measurement methodologies

3. Schedule C: Skill Matrix: Detailed matrix of required skills and competency levels

4. Schedule D: Campaign Performance Data: Statistical data and analytics of marketing campaigns during the review period

5. Schedule E: Training Record: Record of completed training and certifications

6. Appendix 1: Self-Assessment Form: Employee's self-evaluation form

7. Appendix 2: Development Plan Template: Template for creating personal development plans

8. Appendix 3: Feedback Forms: 360-degree feedback forms from colleagues and stakeholders