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1. 360-Degree Feedback: Additional feedback from peers, subordinates, and other stakeholders - used for senior marketing positions

2. Project-Specific Evaluation: Detailed assessment of specific marketing campaigns or projects - used when significant projects were undertaken

3. Client/Stakeholder Feedback: External feedback section - relevant for client-facing marketing roles

4. Innovation and Initiative: Special section for documenting new ideas and initiatives - useful for creative marketing roles

5. Budget Management: Assessment of financial management skills - included for roles with budget responsibility

6. Team Management: Leadership evaluation section - for marketing executives with team management responsibilities

1. Appendix A: Marketing KPI Metrics: Detailed breakdown of all marketing metrics and their calculation methods

2. Appendix B: Competency Framework: Detailed description of required competencies and their evaluation criteria

3. Appendix C: Training Record: Record of training programs completed during the review period

4. Appendix D: Previous Goals Review: Review of goals set in the last appraisal period

5. Appendix E: Marketing Campaign Analytics: Detailed performance data from marketing campaigns

6. Appendix F: Development Plan Template: Structured template for creating future development plans