The Performance Appraisal For Marketing Executive document serves as a critical tool for evaluating and documenting the performance of marketing professionals within organizations operating in Indonesia. This document is designed to comply with Indonesian labor laws, particularly Law No. 13 of 2003 on Manpower and Government Regulation No. 35 of 2021. It should be used during regular performance review cycles (typically annual or bi-annual) to assess marketing objectives, campaign performance, and professional development progress. The appraisal framework includes quantitative KPIs, qualitative assessments, and development planning, making it suitable for organizations of various sizes and industries operating within Indonesia's jurisdiction. The document helps ensure fair, transparent, and legally compliant performance evaluation processes while supporting career development and organizational growth objectives.
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1. Employee Information: Details of the Marketing Executive including name, employee ID, department, and reporting manager
2. Appraisal Period: Specific time period covered by the performance review (e.g., annual, bi-annual)
3. Performance Criteria: Core competencies and KPIs being evaluated, including marketing-specific metrics, campaign performance, and general professional skills
4. Rating Scale: Definition and explanation of the rating system used for evaluation
5. Self-Assessment: Section for employee to provide their own performance evaluation and achievements
6. Manager Assessment: Evaluation and comments from the immediate supervisor
7. Development Plan: Future goals and areas for improvement
8. Final Rating and Recommendations: Overall performance rating and specific recommendations for the employee
9. Acknowledgment: Signatures of all parties involved in the appraisal process
1. 360-Degree Feedback: Include when the organization uses multi-source feedback including peers, subordinates, and other stakeholders
2. Project-Specific Evaluation: Add when the employee has been involved in special projects during the review period
3. Performance-Related Compensation: Include when performance is directly tied to bonus or salary adjustments
4. Training Requirements: Add when specific training needs have been identified during the review period
5. Previous Period Comparison: Include when comparing performance against previous appraisal periods
1. Schedule A: KPI Metrics Sheet: Detailed breakdown of Key Performance Indicators and their measurement criteria
2. Schedule B: Marketing Campaign Performance Template: Template for evaluating specific marketing campaign outcomes and metrics
3. Schedule C: Competency Framework: Detailed description of required competencies and their assessment criteria
4. Schedule D: Development Plan Template: Structured template for recording development goals and action plans
5. Schedule E: Performance Improvement Plan Template: Template to be used if performance improvement is required
6. Appendix 1: Rating Scale Guidelines: Detailed guidelines for applying the rating scale consistently
Relevant legal definitions
Clauses
Relevant Industries
Retail
E-commerce
Financial Services
Technology
Consumer Goods
Telecommunications
Healthcare
Education
Manufacturing
Professional Services
Media and Entertainment
Travel and Hospitality
Real Estate
Non-Profit Organizations
Automotive
Relevant Teams
Marketing
Digital Marketing
Brand Management
Product Marketing
Marketing Communications
Marketing Analytics
Public Relations
Corporate Communications
Sales
Human Resources
Customer Experience
Business Development
Relevant Roles
Marketing Executive
Digital Marketing Manager
Brand Manager
Marketing Coordinator
Marketing Communications Manager
Product Marketing Manager
Content Marketing Specialist
Social Media Manager
Marketing Analytics Manager
Campaign Manager
Regional Marketing Manager
Marketing Director
Chief Marketing Officer
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