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1. Parties: Identification of sponsor and sponsee with full legal names and registration details
2. Background: Context of the sponsorship arrangement and brief overview of both parties' business activities
3. Definitions: Key terms used throughout the agreement, including Sponsorship Period, Sponsorship Rights, and Sponsorship Fee
4. Sponsorship Rights and Benefits: Detailed description of what rights and benefits the sponsor receives
5. Sponsorship Fee and Payment Terms: Financial terms, payment schedule, and any performance-related adjustments
6. Term and Termination: Duration of agreement, renewal options, and circumstances for early termination
7. Obligations of the Sponsor: Sponsor's commitments including payment and provision of materials
8. Obligations of the Sponsee: Sponsee's commitments including delivery of benefits and maintenance of standards
9. Intellectual Property Rights: Usage rights, restrictions, and protection of both parties' IP
10. Warranties and Representations: Assurances given by both parties regarding their capacity and rights
11. Confidentiality: Protection of confidential information exchanged during the relationship
12. General Provisions: Standard clauses including notices, entire agreement, and governing law
1. Exclusivity: Used when sponsor requires exclusive rights in their industry category
2. Performance Metrics: Include when sponsorship fees are tied to specific performance indicators
3. Insurance and Indemnity: Required for high-value sponsorships or where significant risks exist
4. Force Majeure: Important for event-based sponsorships or where external factors could impact performance
5. Moral Clauses: Used in personality/celebrity sponsorships to protect sponsor's reputation
6. Anti-Corruption Compliance: Required for international sponsors or when dealing with public entities
7. Data Protection: Include when sponsorship activities involve collection or use of personal data
8. Dispute Resolution: Optional detailed dispute resolution procedures beyond standard court jurisdiction
1. Schedule 1 - Sponsorship Rights and Benefits Detail: Detailed listing of all sponsorship rights, benefits, and deliverables
2. Schedule 2 - Brand Guidelines: Sponsor's brand usage requirements and restrictions
3. Schedule 3 - Payment Schedule: Detailed payment terms, installments, and any performance-related adjustments
4. Schedule 4 - Approved Uses of Intellectual Property: Specific approved uses of logos, marks, and other IP
5. Schedule 5 - Performance Metrics and Reporting Requirements: Detailed KPIs and reporting templates if applicable
6. Appendix A - Form of Progress Report: Template for regular reporting on sponsorship activities
7. Appendix B - Approval Process: Procedures for obtaining approvals for sponsor-related communications
Sports and Recreation
Entertainment
Education
Arts and Culture
Media and Broadcasting
Technology
Financial Services
Consumer Goods
Healthcare
Professional Services
Hospitality and Tourism
Non-Profit and Charity
Legal
Marketing
Business Development
Finance
Corporate Communications
Compliance
Brand Management
Events Management
Commercial Operations
Public Relations
Chief Marketing Officer
Marketing Director
Brand Manager
Sponsorship Manager
Legal Counsel
Commercial Director
Business Development Manager
Events Manager
Partnership Manager
Contract Administrator
Sports Marketing Manager
Corporate Communications Manager
Community Relations Manager
Compliance Officer
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