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The Service Level Agreement For Digital Marketing is essential for businesses operating in Ireland that engage external providers for digital marketing services. This document establishes clear performance metrics, service standards, and mutual obligations while ensuring compliance with Irish and EU regulations, particularly regarding data protection and consumer rights. It is designed to protect both service providers and clients by clearly defining deliverables, quality standards, and remedies for service failures. The agreement addresses key aspects of digital marketing services including content creation, social media management, advertising campaigns, and analytics, while incorporating specific requirements of Irish law and EU regulations such as GDPR. This template is particularly valuable for businesses seeking to formalize their digital marketing arrangements with clear, measurable service levels and compliance requirements.

1. Parties: Identification of the service provider and client, including registered addresses and company numbers

2. Background: Context of the agreement and brief description of the services to be provided

3. Definitions: Detailed definitions of technical terms, service-specific terminology, and contract interpretation guidance

4. Services Overview: High-level description of digital marketing services to be provided

5. Service Level Requirements: Detailed performance metrics, KPIs, and minimum service levels

6. Response Times and Availability: Specified timeframes for service delivery and support availability

7. Monitoring and Reporting: Methods and frequency of performance monitoring and reporting requirements

8. Data Protection and Privacy: GDPR compliance measures and data handling procedures

9. Client Obligations: Client responsibilities and required cooperation

10. Provider Obligations: Provider commitments and service delivery requirements

11. Fees and Payment Terms: Pricing structure, payment schedule, and related terms

12. Term and Termination: Contract duration, renewal terms, and termination provisions

13. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

14. Confidentiality: Protection of confidential information and trade secrets

15. Liability and Indemnification: Limitation of liability and indemnification provisions

16. Force Majeure: Circumstances excusing performance obligations

17. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law