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Marketing Consultant Agreement
"I need a Marketing Consultant Agreement for engaging a digital marketing specialist in Ireland who will primarily handle our social media presence and online advertising campaigns, with specific provisions for content ownership and performance metrics."
1. Parties: Identifies and provides full details of the contracting parties - the client and the marketing consultant
2. Background: Sets out the context of the agreement, including the consultant's expertise and the client's needs
3. Definitions: Defines key terms used throughout the agreement for clarity and legal certainty
4. Appointment and Scope of Services: Establishes the consultant's appointment and outlines the core marketing services to be provided
5. Term and Termination: Specifies the duration of the agreement and circumstances under which it can be terminated
6. Fees and Payment Terms: Details the consultant's compensation, payment schedule, and expenses policy
7. Consultant's Obligations: Lists the specific duties, responsibilities, and standards expected from the consultant
8. Client's Obligations: Outlines the client's responsibilities, including providing necessary information and resources
9. Intellectual Property Rights: Addresses ownership and usage rights of marketing materials and creative works
10. Confidentiality: Protects sensitive business information shared during the engagement
11. Data Protection: Ensures compliance with GDPR and local data protection laws
12. Limitation of Liability: Sets out the extent and limits of the consultant's liability
13. General Provisions: Contains standard legal clauses including governing law, notices, and entire agreement
1. Non-Compete: Restricts the consultant from working with competitors, used when sharing sensitive market strategies
2. Performance Metrics: Establishes KPIs and performance evaluation criteria, useful for longer-term engagements
3. Sub-contractors: Governs the use and management of sub-contractors, needed if the consultant may delegate work
4. Insurance: Specifies required insurance coverage, important for high-value or high-risk projects
5. International Services: Additional provisions for cross-border services, including compliance with local laws
6. Client Brand Guidelines: Ensures compliance with client's branding requirements, important for brand-sensitive clients
7. Crisis Management: Procedures for handling marketing-related crises or emergencies
8. Social Media Management: Specific terms for social media handling and account ownership
9. Training and Knowledge Transfer: Requirements for training client's staff or transferring marketing knowledge
1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services, deliverables, and timelines
2. Schedule 2 - Fee Schedule: Detailed fee structure, including hourly rates, project fees, and expense categories
3. Schedule 3 - Key Personnel: Lists key team members and their roles if specific personnel are crucial to the service
4. Schedule 4 - Service Levels: Specific performance standards and response times
5. Schedule 5 - Approved Sub-contractors: List of pre-approved sub-contractors if applicable
6. Appendix A - Marketing Brief: Initial marketing brief or strategy document
7. Appendix B - Client Materials: List of materials and assets provided by the client
8. Appendix C - Reporting Templates: Standard templates for marketing performance reports
Authors
Retail
Technology
Financial Services
Healthcare
Professional Services
Manufacturing
E-commerce
Hospitality
Education
Non-profit
Consumer Goods
Media and Entertainment
Real Estate
Telecommunications
Sports and Recreation
Legal
Marketing
Procurement
Finance
Compliance
Business Development
Operations
Brand Management
Digital Marketing
Corporate Communications
Marketing Director
Chief Marketing Officer
Business Development Manager
Marketing Consultant
Digital Marketing Specialist
Brand Manager
Marketing Strategy Consultant
Content Marketing Consultant
Social Media Consultant
Marketing Analytics Consultant
Legal Counsel
Procurement Manager
Commercial Director
General Manager
Managing Director
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