The Online Sale Agreement serves as the primary contract governing transactions between online sellers and buyers in Indonesia's growing e-commerce market. This document is essential for any business conducting online sales in Indonesia, whether through their own platform or via established marketplaces. It must comply with key Indonesian regulations including Law No. 11 of 2008 on Electronic Information and Transactions (ITE Law), Government Regulation No. 71 of 2019 on Implementation of Electronic Systems and Transactions, and Minister of Trade Regulation No. 50 of 2020 on E-commerce. The agreement covers crucial aspects such as transaction terms, consumer rights, data protection, payment processing, delivery terms, and dispute resolution procedures, all tailored to meet Indonesian legal requirements and business practices.
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1. Parties: Identification of the seller (e-commerce provider) and buyer, including complete legal names, addresses, and registration details
2. Background: Context of the agreement, including the nature of the online platform and general purpose of the transaction
3. Definitions: Key terms used throughout the agreement, including technical and e-commerce specific terminology
4. Scope of Services: Detailed description of the online sales platform, products/services offered, and ordering process
5. Registration and Account Management: Requirements and processes for user account creation and maintenance
6. Ordering Process: Step-by-step process of how orders are placed, confirmed, and processed
7. Pricing and Payment Terms: Product pricing, payment methods, processing fees, and payment security measures
8. Delivery Terms: Shipping options, delivery timeframes, and delivery costs
9. Returns and Refunds: Policies and procedures for product returns and refund processing
10. User Obligations: Customer responsibilities, including account security and accurate information provision
11. Seller Obligations: Platform provider's commitments regarding service quality, security, and customer support
12. Personal Data Protection: Data collection, usage, storage, and protection policies in compliance with PDP Law
13. Intellectual Property: Rights and restrictions regarding platform and content usage
14. Limitation of Liability: Scope of seller's liability and disclaimer of warranties
15. Termination: Conditions and process for agreement termination by either party
16. Governing Law and Dispute Resolution: Application of Indonesian law and dispute resolution procedures
17. General Provisions: Standard boilerplate clauses including notices, amendments, and severability
1. Marketplace Provisions: Additional terms for marketplace-style platforms with multiple sellers - include when platform hosts third-party sellers
2. International Shipping: Specific terms for international sales and cross-border transactions - include when offering overseas shipping
3. Digital Products: Special provisions for digital goods or downloadable content - include when selling digital products
4. Subscription Services: Terms for recurring purchases or subscription-based products - include for subscription models
5. Platform License: Detailed terms for platform usage and mobile app access - include when providing custom software or apps
6. Age Restrictions: Special provisions for age-restricted products - include when selling regulated items
7. Promotional Programs: Terms for loyalty programs, discounts, and special offers - include when offering regular promotions
1. Product Categories and Specifications: Detailed list of product categories, specifications, and pricing structures
2. Prohibited Items: List of products and materials prohibited from sale on the platform
3. Service Level Agreement: Specific performance metrics and service standards for the platform
4. Payment Processing Terms: Detailed terms from payment gateway providers and processing procedures
5. Shipping Matrix: Detailed shipping zones, costs, and delivery timeframes
6. Data Processing Agreement: Detailed procedures for personal data handling and protection
7. Return Policy Details: Comprehensive return procedures, conditions, and requirements
Relevant legal definitions
Clauses
Relevant Industries
Retail
E-commerce
Technology
Consumer Goods
Digital Services
Fashion and Apparel
Electronics
Food and Beverage
Healthcare Products
Home and Living
Beauty and Personal Care
Books and Media
Sports and Recreation
Automotive Parts
Business Services
Relevant Teams
Legal
Compliance
E-commerce Operations
Digital Business
Customer Service
Risk Management
Information Technology
Sales Operations
Business Development
Marketing
Product Management
Operations
Finance
Relevant Roles
E-commerce Manager
Legal Counsel
Compliance Officer
Digital Business Director
Online Sales Manager
Customer Experience Manager
Operations Director
Chief Technology Officer
Risk Manager
Business Development Manager
Digital Marketing Manager
Platform Operations Manager
General Counsel
Chief Digital Officer
Head of E-commerce
Customer Service Manager
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