1. Parties: Identification of the advertising service provider and the client, including full legal names, registration details, and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including advertising services, materials, deliverables, and campaigns
4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, channels, and campaign specifications
5. Approval Process: Procedures for submission, review, and approval of advertising materials and campaigns
6. Service Provider's Obligations: Key responsibilities of the advertising agency, including delivery timelines, quality standards, and reporting requirements
7. Client's Obligations: Client responsibilities including providing materials, information, and timely approvals
8. Fees and Payment Terms: Compensation structure, payment schedule, and invoicing procedures
9. Intellectual Property Rights: Ownership and usage rights of creative materials, existing IP, and campaign deliverables
10. Confidentiality: Protection of confidential information and trade secrets
11. Data Protection: GDPR compliance and data processing obligations
12. Term and Termination: Duration of agreement and termination provisions
13. Warranties and Representations: Parties' warranties regarding services, materials, and compliance with laws
14. Limitation of Liability: Liability caps and exclusions in accordance with German law
15. General Provisions: Standard clauses including notices, amendments, governing law, and jurisdiction
