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1. Digital Advertising Provisions: Specific terms for digital advertising services, including tracking, targeting, and data collection - include when digital advertising is part of the scope

2. Performance Metrics: KPIs and performance measurement criteria - include when specific performance targets are agreed

3. Agency of Record: Terms establishing the agency as the primary advertising service provider - include when exclusive relationship is intended

4. International Advertising: Specific provisions for cross-border advertising campaigns - include when advertising will run in multiple jurisdictions

5. Subcontractors: Terms governing the use of subcontractors or third-party service providers - include when subcontracting is anticipated

6. Media Buying: Specific terms for media purchasing services - include when media buying is part of the scope

7. Crisis Management: Procedures for handling advertising-related crises or emergencies - include for high-risk or sensitive advertising campaigns

1. Schedule A - Service Specifications: Detailed description of advertising services, including campaign types, channels, and deliverables

2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule C - Service Levels: Performance standards, response times, and quality metrics

4. Schedule D - Approved Media Channels: List of approved advertising platforms and media channels

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Appendix 1 - Campaign Calendar: Planned advertising campaigns and timeline

7. Appendix 2 - Technical Requirements: Technical specifications for advertising materials

8. Appendix 3 - Key Personnel: List of key team members and their roles