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Advertising Service Agreement

Advertising Service Agreement Generator for United Arab Emirates

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Key Requirements PROMPT example:

Advertising Service Agreement

I need an Advertising Service Agreement for a 12-month digital marketing campaign starting January 2025, where the agency will handle our social media advertising and content creation for our luxury retail brand in Dubai.

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Document background
The Advertising Service Agreement is a crucial document for businesses operating in the United Arab Emirates who wish to engage professional advertising services. This agreement is designed to comply with UAE federal laws, including Federal Law No. 15 of 2020 on Consumer Protection and National Media Council regulations governing advertising content. It establishes the framework for advertising service delivery, covering everything from creative development to media placement, while ensuring compliance with local advertising standards and practices. The document is particularly important in the UAE market where advertising must respect local cultural values and regulatory requirements. It includes comprehensive provisions for both traditional and digital advertising services, making it suitable for modern marketing needs while maintaining alignment with UAE commercial law requirements.
Suggested Sections

1. Parties: Identification of the service provider (advertising agency) and the client, including full legal names, addresses, and registration details

2. Background: Context of the agreement, brief description of the parties' businesses, and general purpose of the advertising services

3. Definitions: Detailed definitions of key terms used throughout the agreement, including technical advertising terminology

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, platforms, and deliverables

5. Term and Timeline: Duration of the agreement and key milestone dates for deliverables

6. Fees and Payment Terms: Pricing structure, payment schedule, and associated costs including third-party expenses

7. Approval Process: Process for client review and approval of advertising materials and campaigns

8. Intellectual Property Rights: Ownership and licensing of creative materials, existing IP, and newly created content

9. Confidentiality: Protection of confidential information and trade secrets of both parties

10. Compliance with Laws: Obligations to comply with UAE advertising regulations and applicable laws

11. Warranties and Representations: Guarantees regarding service quality, compliance, and authority to contract

12. Limitation of Liability: Caps on liability and exclusions of certain types of damages

13. Termination: Circumstances and process for ending the agreement, including notice periods

14. General Provisions: Standard clauses including governing law, notices, assignment, and entire agreement

Optional Sections

1. Media Buying Services: Include when the agency will handle media purchasing on behalf of the client

2. Digital Marketing Specific Terms: Include for digital advertising services, covering social media, SEO, and online campaigns

3. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

4. Agency of Record: Include when the agency is appointed as the exclusive advertising service provider

5. Third-Party Relationships: Include when managing relationships with third-party vendors or platforms

6. Data Protection and Privacy: Include when handling personal data or conducting targeted advertising

7. Crisis Management: Include when the agency will handle PR crises or emergency communications

8. Social Media Management: Include when providing specific social media management services

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of specific advertising services, deliverables, and timelines

2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment terms including commission structures

3. Schedule C - Brand Guidelines: Client's branding requirements and guidelines for advertising materials

4. Schedule D - Approval Workflow: Detailed process flow for content approval and revision cycles

5. Schedule E - Performance Metrics: Specific KPIs, reporting requirements, and measurement methodologies

6. Schedule F - Required Compliance Elements: Specific UAE regulatory requirements and compliance checklist

7. Appendix 1 - Contact Details: Key personnel and contact information for both parties

8. Appendix 2 - Technical Requirements: Technical specifications for digital assets and deliverables

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions







































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Relevant Industries

Retail

Consumer Goods

Real Estate

Financial Services

Healthcare

Hospitality

Technology

Automotive

Luxury Goods

Entertainment

Education

Telecommunications

Food and Beverage

Tourism

Relevant Teams

Legal

Marketing

Procurement

Finance

Communications

Brand Management

Digital Marketing

Compliance

Business Development

Creative Services

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Procurement Manager

Legal Counsel

Advertising Manager

Digital Marketing Manager

Communications Director

Media Buying Manager

Creative Director

Account Director

Business Development Manager

Contract Manager

Compliance Officer

Finance Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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