Document background
The Software Reseller Agreement is essential for software companies looking to expand their market presence through indirect sales channels in Switzerland and potentially neighboring territories. This document is crucial when a software company wants to authorize third parties to resell their software products while maintaining control over distribution, pricing, and brand reputation. It's particularly relevant in the Swiss market where data protection, privacy laws, and commercial regulations require specific considerations. The agreement typically includes detailed provisions for licensing, territory restrictions, performance metrics, support obligations, and compliance with Swiss regulations. This type of agreement is commonly used when establishing new distribution partnerships, expanding into new markets, or formalizing existing reseller relationships under Swiss jurisdiction.
