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Master Dealer Agreement Template for United Arab Emirates

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Key Requirements PROMPT example:

Master Dealer Agreement

"I need a Master Dealer Agreement for my luxury watch company to appoint an exclusive dealer in Dubai, with strong provisions for brand protection and minimum purchase requirements, targeting implementation by March 2025."

Document background
The Master Dealer Agreement is a foundational document used to establish and govern the commercial relationship between suppliers/manufacturers and their authorized dealers in the UAE market. This agreement is particularly important given the UAE's specific regulatory framework for commercial agencies and dealership arrangements, including Federal Law No. 18 of 1981 (Commercial Agencies Law) and its amendments. The document typically covers comprehensive terms for product distribution, territorial rights, performance obligations, and commercial terms, while ensuring compliance with local laws. It's especially crucial for foreign companies entering the UAE market through local dealers, as it needs to balance international commercial practices with local regulatory requirements. The Master Dealer Agreement serves as the primary reference point for the ongoing business relationship, setting clear expectations, rights, and obligations for both parties.
Suggested Sections

1. Parties: Identification of the supplier/manufacturer and the dealer, including full legal names and addresses

2. Background: Context of the agreement, business relationship, and general commercial intent

3. Definitions: Key terms used throughout the agreement, including Products, Territory, Intellectual Property Rights, etc.

4. Appointment and Scope: Terms of dealer appointment, territory definition, and nature of relationship (exclusive/non-exclusive)

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Dealer Obligations: Core responsibilities including sales targets, marketing, staff training, and customer service

7. Supplier Obligations: Responsibilities including product supply, support, training, and marketing assistance

8. Ordering and Supply: Process for ordering products, delivery terms, and supply chain management

9. Prices and Payment: Pricing structure, payment terms, and currency specifications

10. Intellectual Property: Usage rights for trademarks, logos, and other IP

11. Warranties and Representations: Product warranties and parties' representations

12. Compliance: Obligations to comply with applicable laws, including UAE-specific requirements

13. Termination: Grounds for termination, notice periods, and consequences

14. General Provisions: Standard clauses including notices, governing law, and dispute resolution

Optional Sections

1. Marketing and Promotion: Detailed marketing obligations and cooperative advertising - include if marketing is a significant component

2. After-Sales Service: Service and maintenance obligations - include for technical or complex products

3. Online Sales: E-commerce provisions and restrictions - include if online sales are permitted

4. Performance Targets: Detailed sales targets and KPIs - include if performance measurement is critical

5. Training Requirements: Specific training obligations - include for technical products or luxury brands

6. Sub-Dealers: Rights and restrictions regarding sub-dealers - include if sub-dealing is permitted

7. Data Protection: Data handling and privacy obligations - include if significant customer data is processed

8. Insurance: Specific insurance requirements - include for high-value products or significant liability risks

Suggested Schedules

1. Schedule 1 - Products: Detailed list of products covered by the agreement

2. Schedule 2 - Territory: Detailed description of geographical territory and any exclusions

3. Schedule 3 - Prices and Commercial Terms: Price lists, discount structures, and payment terms

4. Schedule 4 - Performance Targets: Specific sales targets and performance metrics

5. Schedule 5 - Technical Requirements: Product storage, handling, and display requirements

6. Schedule 6 - Approved Sub-Dealers: List of approved sub-dealers if applicable

7. Schedule 7 - Marketing Guidelines: Brand guidelines and marketing requirements

8. Appendix A - Service Level Agreement: After-sales service standards and requirements

9. Appendix B - Warranty Terms: Detailed warranty terms and procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions






































Clauses








































Relevant Industries

Automotive

Consumer Electronics

Industrial Equipment

Luxury Goods

Fashion and Apparel

Medical Devices

Construction Equipment

Home Appliances

Telecommunications Equipment

IT Hardware

Sporting Goods

Machinery and Tools

Food and Beverage

Pharmaceuticals

Relevant Teams

Legal

Commercial

Sales

Business Development

Operations

Compliance

Supply Chain

Distribution

Contract Management

International Trade

Relevant Roles

Chief Executive Officer

Commercial Director

Sales Director

Business Development Manager

Legal Counsel

Contracts Manager

Distribution Manager

Channel Manager

Operations Director

General Manager

Compliance Officer

Regional Sales Manager

Supply Chain Manager

Commercial Manager

Chief Commercial Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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