Document background
The Website Affiliate Agreement serves as the foundational document for establishing and managing affiliate marketing relationships in the United States. This agreement is essential when businesses want to expand their reach through third-party promotional efforts while maintaining legal compliance and protecting their interests. It addresses crucial aspects such as commission structures, marketing guidelines, FTC disclosure requirements, and performance tracking methods. The document is particularly important given the complex regulatory environment surrounding online marketing in the U.S., including federal and state-specific requirements for affiliate marketing activities.
