Download Marketing Fee Agreement - Singapore

Marketing Fee Agreement for Singapore

Marketing Fee Agreement Template for Singapore

A Marketing Fee Agreement under Singapore law is a legally binding contract that establishes the terms and conditions for marketing services, including fee structures, payment schedules, and service deliverables. The agreement complies with Singapore's Contract Law, Personal Data Protection Act, and relevant advertising regulations, providing a framework for marketing service relationships while ensuring adherence to local legal requirements and industry standards.

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What is a Marketing Fee Agreement?

The Marketing Fee Agreement is essential for businesses operating in Singapore that engage external marketing services. This document outlines the commercial relationship between marketing service providers and their clients, detailing compensation structures, performance metrics, and service scope. It incorporates Singapore's legal requirements, including data protection regulations and advertising standards, while providing clear guidelines for payment terms, deliverables, and performance expectations. The agreement is particularly relevant in today's digital marketing landscape, where clear fee structures and service parameters are crucial for successful business relationships.

What sections should be included in a Marketing Fee Agreement?

1. Parties: Identification and details of contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Fee Structure: Marketing fees, payment terms, and calculation methods

6. Term and Termination: Duration of agreement and termination conditions

7. Obligations of Parties: Responsibilities of each party

8. Governing Law: Specification of Singapore law as governing law

What sections are optional to include in a Marketing Fee Agreement?

1. Performance Metrics: KPIs and measurement criteria for performance-based compensation

2. Intellectual Property: IP rights and ownership of marketing materials when original content creation is involved

3. Data Protection: PDPA compliance measures for handling personal data

4. Non-Competition: Restrictions on working with competitors when exclusivity is required

What schedules should be included in a Marketing Fee Agreement?

1. Schedule 1: Fee Schedule: Detailed breakdown of fees and payment structure

2. Schedule 2: Service Level Agreement: Specific performance standards and metrics

3. Schedule 3: Marketing Territories: Geographic scope of marketing activities

4. Appendix A: Reporting Templates: Standard formats for performance reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ ��Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

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Free to use

Relevant legal definitions

Clauses

Relevant Industries

Retail
Technology
E-commerce
Financial Services
Healthcare

Relevant Teams

Marketing
Legal
Finance
Procurement
Business Development

Relevant Roles

Chief Marketing Officer
Marketing Director
Business Development Manager
Marketing Manager
Procurement Manager

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A Singapore-compliant agreement where legal fees are only payable upon successful outcome of the case.

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What is a Marketing Fee Agreement?

What sections should be included in a Marketing Fee Agreement?

What sections are optional to include in a Marketing Fee Agreement?

What schedules should be included in a Marketing Fee Agreement?

Authors

Alex Denne

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