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Influencer Contract

Influencer Contract Template for New Zealand

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Key Requirements PROMPT example:

Influencer Contract

"I need an Influencer Contract for a 6-month beauty product campaign starting March 2025, requiring exclusive partnership with a lifestyle influencer who will create monthly Instagram and TikTok content with specific performance metrics."

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Document background
This Influencer Contract is designed for use in the New Zealand market where social media marketing must comply with specific local regulations, including the Fair Trading Act 1986 and the Advertising Standards Code. The document is essential when engaging social media influencers for promotional activities, content creation, and brand advocacy. It covers crucial aspects such as content requirements, posting schedules, compensation structures, intellectual property rights, and compliance obligations. The agreement is particularly important in the current digital marketing landscape where influencer marketing requires clear guidelines and protection for both brands and content creators. The contract ensures transparency in advertising disclosure, maintains brand safety, and establishes professional standards for influencer-brand collaborations while adhering to New Zealand's legal framework.
Suggested Sections

1. Parties: Identification of the contracting parties - the brand/company and the influencer (including their social media handles and platforms)

2. Background: Context of the agreement, including the brand's objectives and influencer's role

3. Definitions: Key terms used throughout the agreement, including platform-specific terminology and marketing metrics

4. Scope of Services: Detailed description of content creation and posting requirements, including type, frequency, and platforms

5. Content Requirements: Specific guidelines for content creation, including brand guidelines, quality standards, and approval processes

6. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based bonuses

7. Compliance and Disclosure: Requirements for advertising disclosure, regulatory compliance, and platform-specific rules

8. Intellectual Property Rights: Ownership and licensing of created content, usage rights, and brand asset usage

9. Term and Termination: Duration of the agreement, renewal terms, and termination conditions

10. Exclusivity and Non-Compete: Restrictions on working with competing brands and exclusivity requirements

11. Confidentiality: Protection of confidential information and trade secrets

12. Representations and Warranties: Guarantees regarding follower authenticity, content originality, and legal compliance

13. General Provisions: Standard contract clauses including governing law, dispute resolution, and amendment procedures

Optional Sections

1. Performance Metrics: Specific engagement targets and measurement criteria - include when campaign success is tied to specific metrics

2. Crisis Management: Procedures for handling negative publicity or content issues - important for high-profile campaigns

3. Content Usage Rights: Extended terms for content repurposing and white-labeling - include when brand requires extensive content rights

4. Event Attendance: Terms for physical event participation - include when influencer is required to attend brand events

5. Product Integration: Specific requirements for product placement and review - include for product-focused campaigns

6. International Considerations: Cross-border content requirements - include when campaign spans multiple jurisdictions

7. Morality Clause: Behavioral standards and consequences - include for long-term or high-value partnerships

Suggested Schedules

1. Campaign Brief: Detailed campaign requirements, timelines, and deliverables

2. Content Guidelines: Specific brand guidelines, tone of voice, and content requirements

3. Rate Card: Detailed breakdown of fees for different content types and services

4. Platform-Specific Requirements: Technical specifications and requirements for each social media platform

5. Approved Products/Services: List of products/services to be promoted and associated requirements

6. Reporting Template: Format and requirements for campaign performance reporting

7. Compliance Checklist: Detailed checklist of regulatory and platform-specific compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions





































Clauses






































Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Health and Wellness

Gaming

Entertainment

Travel and Tourism

Sports and Fitness

Consumer Goods

Financial Services

Education

Automotive

Luxury Goods

Relevant Teams

Marketing

Legal

Compliance

Digital

Social Media

Brand Management

Public Relations

Content Creation

Procurement

Influencer Relations

Creative

Product Marketing

Relevant Roles

Marketing Manager

Digital Marketing Director

Brand Manager

Social Media Manager

Content Strategy Director

Legal Counsel

Compliance Officer

Procurement Manager

Influencer Relations Manager

Campaign Manager

Public Relations Director

Creative Director

Product Marketing Manager

Community Manager

Brand Partnership Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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