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Social Influencer Contract
"I need a Social Influencer Contract for a 6-month campaign starting January 2025 with a tech influencer who will create weekly content about our new mobile app, including strict content approval processes and performance-based compensation structure."
1. Parties: Identification of the brand/company and the influencer, including their legal names, addresses, and social media handles
2. Background: Context of the agreement, including the influencer's platform presence and the brand's objectives
3. Definitions: Key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.
4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and posting schedule
5. Term and Termination: Duration of the agreement and circumstances under which it can be terminated
6. Compensation: Payment terms, including fees, payment schedule, and any performance-based bonuses
7. Content Approval Process: Process for submitting, reviewing, and approving content before posting
8. Compliance Requirements: Obligations regarding disclosure of sponsored content, adherence to advertising standards, and platform guidelines
9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand assets
10. Exclusivity and Non-Competition: Any restrictions on working with competing brands during the contract period
11. Confidentiality: Protection of confidential information shared between parties
12. General Terms: Standard contract provisions including governing law, dispute resolution, and entire agreement
1. Performance Metrics: Specific engagement targets, metrics, and reporting requirements - include when campaign success is tied to specific KPIs
2. Crisis Management: Procedures for handling negative publicity or social media controversies - important for high-profile campaigns
3. Travel and Expenses: Terms for reimbursement of travel and other expenses - include when in-person events or travel is required
4. Content Usage Rights Duration: Specific terms for how long the brand can use the influencer's content - include when content has long-term value
5. Morality Clause: Behavioral expectations and consequences for misconduct - include for high-value or sensitive brand partnerships
6. Subcontracting: Terms for using third-party contractors - include when influencer may need support team
7. Insurance Requirements: Required insurance coverage - include for high-risk activities or large campaigns
1. Schedule 1 - Content Requirements: Detailed specifications for content format, style, messaging, and brand guidelines
2. Schedule 2 - Posting Schedule: Specific dates, times, and platforms for content delivery
3. Schedule 3 - Compensation Structure: Detailed breakdown of fees, payment milestones, and bonus structures
4. Schedule 4 - Approved Products/Services: List of specific products or services to be promoted
5. Schedule 5 - Brand Assets: Approved logos, taglines, and brand materials for use
6. Appendix A - Platform-Specific Guidelines: Platform-specific requirements and best practices
7. Appendix B - Disclosure Requirements: Required sponsorship disclosures and examples of acceptable formatting
Authors
Retail
Fashion
Beauty
Technology
Food and Beverage
Travel and Tourism
Health and Wellness
Entertainment
Sports
Consumer Goods
Lifestyle
Gaming
Education
Financial Services
Automotive
Legal
Marketing
Digital
Social Media
Brand Management
Public Relations
Compliance
Content Creation
Influencer Relations
Partnership Management
Marketing Manager
Digital Marketing Director
Brand Manager
Social Media Manager
Influencer Marketing Specialist
Legal Counsel
Contracts Manager
Content Marketing Manager
PR Manager
Community Manager
Brand Partnership Manager
Digital Campaign Manager
Compliance Officer
Marketing Operations Manager
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