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Social Influencer Contract Template for New Zealand

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Key Requirements PROMPT example:

Social Influencer Contract

"I need a Social Influencer Contract for a 6-month campaign starting January 2025 with a tech influencer who will create weekly content about our new mobile app, including strict content approval processes and performance-based compensation structure."

Document background
A Social Influencer Contract is essential for businesses engaging with social media personalities for promotional activities in New Zealand. This document is typically used when a brand wishes to formalize a partnership with an influencer for content creation, product promotion, or brand advocacy services. The agreement ensures compliance with New Zealand's advertising standards, consumer protection laws, and digital marketing regulations while protecting both parties' interests. It covers crucial aspects such as content specifications, payment terms, posting requirements, intellectual property rights, and mandatory advertising disclosures. The document is particularly important in the current digital marketing landscape where influencer marketing requires clear guidelines and legal protection for both brands and content creators.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal names, addresses, and social media handles

2. Background: Context of the agreement, including the influencer's platform presence and the brand's objectives

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and posting schedule

5. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

6. Compensation: Payment terms, including fees, payment schedule, and any performance-based bonuses

7. Content Approval Process: Process for submitting, reviewing, and approving content before posting

8. Compliance Requirements: Obligations regarding disclosure of sponsored content, adherence to advertising standards, and platform guidelines

9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand assets

10. Exclusivity and Non-Competition: Any restrictions on working with competing brands during the contract period

11. Confidentiality: Protection of confidential information shared between parties

12. General Terms: Standard contract provisions including governing law, dispute resolution, and entire agreement

Optional Sections

1. Performance Metrics: Specific engagement targets, metrics, and reporting requirements - include when campaign success is tied to specific KPIs

2. Crisis Management: Procedures for handling negative publicity or social media controversies - important for high-profile campaigns

3. Travel and Expenses: Terms for reimbursement of travel and other expenses - include when in-person events or travel is required

4. Content Usage Rights Duration: Specific terms for how long the brand can use the influencer's content - include when content has long-term value

5. Morality Clause: Behavioral expectations and consequences for misconduct - include for high-value or sensitive brand partnerships

6. Subcontracting: Terms for using third-party contractors - include when influencer may need support team

7. Insurance Requirements: Required insurance coverage - include for high-risk activities or large campaigns

Suggested Schedules

1. Schedule 1 - Content Requirements: Detailed specifications for content format, style, messaging, and brand guidelines

2. Schedule 2 - Posting Schedule: Specific dates, times, and platforms for content delivery

3. Schedule 3 - Compensation Structure: Detailed breakdown of fees, payment milestones, and bonus structures

4. Schedule 4 - Approved Products/Services: List of specific products or services to be promoted

5. Schedule 5 - Brand Assets: Approved logos, taglines, and brand materials for use

6. Appendix A - Platform-Specific Guidelines: Platform-specific requirements and best practices

7. Appendix B - Disclosure Requirements: Required sponsorship disclosures and examples of acceptable formatting

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions





























Clauses


































Relevant Industries

Retail

Fashion

Beauty

Technology

Food and Beverage

Travel and Tourism

Health and Wellness

Entertainment

Sports

Consumer Goods

Lifestyle

Gaming

Education

Financial Services

Automotive

Relevant Teams

Legal

Marketing

Digital

Social Media

Brand Management

Public Relations

Compliance

Content Creation

Influencer Relations

Partnership Management

Relevant Roles

Marketing Manager

Digital Marketing Director

Brand Manager

Social Media Manager

Influencer Marketing Specialist

Legal Counsel

Contracts Manager

Content Marketing Manager

PR Manager

Community Manager

Brand Partnership Manager

Digital Campaign Manager

Compliance Officer

Marketing Operations Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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