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Influencer Contract Template for Canada

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Key Requirements PROMPT example:

Influencer Contract

"I need an Influencer Contract for a 6-month beauty product campaign launching in March 2025, with specific provisions for content approval on TikTok and Instagram, and exclusive rights to repurpose the content for 12 months after the campaign ends."

Document background
The Influencer Contract is essential for businesses engaging in social media marketing through influencer partnerships in Canada. This document becomes necessary when companies wish to formalize their relationship with content creators and social media personalities for promotional purposes. It addresses key aspects such as content creation, posting requirements, compensation, and regulatory compliance specific to the Canadian market. The agreement is particularly important given Canada's strict advertising disclosure requirements under the Competition Act and various provincial consumer protection laws. It includes provisions for tax reporting, intellectual property rights, and data protection under PIPEDA. The document serves as both a legal safeguard and an operational framework, clearly defining expectations, deliverables, and compliance requirements for both parties involved in influencer marketing campaigns.
Suggested Sections

1. Parties: Identification of the company/brand and the influencer, including legal names and contact details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's responsibilities and deliverables

5. Term and Termination: Duration of the agreement and conditions for ending the relationship

6. Compensation and Payment Terms: Payment details, including fees, payment schedule, and any performance-based bonuses

7. Content Requirements: Specific guidelines for content creation, including brand requirements and restrictions

8. Approval Process: Process for content review and approval before publication

9. Disclosure and Compliance: Requirements for advertising disclosure and regulatory compliance

10. Intellectual Property Rights: Ownership and usage rights of created content

11. Exclusivity and Non-Competition: Any restrictions on working with competing brands

12. Confidentiality: Protection of confidential information shared during the engagement

13. Representations and Warranties: Guarantees made by both parties regarding their capacity and authority

14. Indemnification: Provisions for liability and responsibility for potential damages

15. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures

Optional Sections

1. Morality Clause: Standards of behavior and consequences for misconduct, typically used for high-profile campaigns

2. Performance Metrics: Specific KPIs and measurement criteria, used when compensation is tied to performance

3. Content Usage Rights: Extended terms for content repurposing and usage, needed for campaigns requiring extensive content rights

4. Crisis Management: Procedures for handling public relations issues, important for larger brands or sensitive industries

5. Insurance Requirements: Specific insurance coverage requirements, typically for high-value campaigns or risky activities

6. Travel and Expenses: Terms for reimbursement of travel and related expenses, needed when travel is required

7. Subcontracting: Terms allowing or restricting the use of third-party contractors, relevant for complex productions

Suggested Schedules

1. Schedule A - Campaign Brief: Detailed description of the campaign objectives, target audience, and key messages

2. Schedule B - Content Guidelines: Specific requirements for content creation, including brand voice, style guide, and prohibited content

3. Schedule C - Compensation Structure: Detailed breakdown of fees, payment schedules, and performance bonuses

4. Schedule D - Posting Schedule: Timeline and frequency of content publication

5. Schedule E - Platform-Specific Requirements: Technical specifications and guidelines for each social media platform

6. Appendix 1 - Brand Assets: List of provided brand materials and usage guidelines

7. Appendix 2 - Compliance Guidelines: Detailed requirements for advertising disclosure and regulatory compliance

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



































Clauses






























Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Gaming

Health and Wellness

Fitness

Travel and Tourism

Entertainment

Consumer Goods

Lifestyle

Sports

Education

Financial Services

Automotive

Telecommunications

Relevant Teams

Legal

Marketing

Social Media

Digital Marketing

Brand Management

Public Relations

Compliance

Content Creation

Influencer Relations

Partnership Management

Relevant Roles

Marketing Manager

Social Media Manager

Brand Manager

Digital Marketing Director

Influencer Marketing Specialist

Legal Counsel

Compliance Officer

Content Marketing Manager

Public Relations Manager

Campaign Manager

Partnership Manager

Brand Ambassador Coordinator

Digital Strategy Director

Community Manager

Marketing Compliance Specialist

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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