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An Influencer Agreement via Agency sets up a three-way relationship between a social media influencer, their management agency, and the brands they promote in New Zealand. The agency acts as a middleman, handling contracts, payments, and ensuring all promotional content meets local advertising standards and the Fair Trading Act requirements.

These agreements protect everyone involved by clearly spelling out content requirements, payment terms, and intellectual property rights. They're particularly important under Kiwi consumer law, which requires influencers to disclose paid partnerships and sponsored content. The agency takes responsibility for ensuring compliance while managing the relationship between brands and their roster of influencers.

Use an Influencer Agreement via Agency when managing multiple influencer relationships through a professional marketing agency in New Zealand. This setup makes sense for brands running large-scale social media campaigns or working with high-profile influencers who need professional representation to handle their commercial partnerships.

The agreement becomes essential when coordinating complex promotional campaigns across multiple platforms, managing significant advertising budgets, or dealing with influencers who have substantial followings. It's particularly valuable when your marketing strategy requires strict compliance with the Fair Trading Act and Advertising Standards Code, as the agency can ensure all content meets legal disclosure requirements and advertising guidelines.

• Full-Service Agency Agreements: Cover comprehensive management of influencer relationships, including content approval, performance metrics, and payment handling
• Platform-Specific Agreements: Tailored for specific social media platforms like Instagram or TikTok, with platform-relevant content guidelines and disclosure requirements
• Campaign-Based Agreements: Focus on short-term promotional campaigns with defined deliverables and timeframes
• Exclusive Representation Agreements: Grant agencies sole rights to manage an influencer's commercial partnerships
• Multi-Brand Management Agreements: Allow agencies to coordinate multiple brand partnerships for their influencer clients while managing potential conflicts

• Marketing Agencies: Draft and manage the agreements, coordinate between parties, and ensure compliance with advertising standards
• Social Media Influencers: Create and post sponsored content while maintaining their creative independence within agreed guidelines
• Brand Owners: Provide campaign requirements, approve content, and pay for promotional services through the agency
• Legal Advisors: Review agreements to ensure Fair Trading Act compliance and protect all parties' interests
• Compliance Officers: Monitor content for adherence to New Zealand advertising regulations and disclosure requirements

• Campaign Details: Document specific content requirements, posting schedules, and performance metrics expected from influencers
• Party Information: Gather full legal names, contact details, and business registration numbers for the agency, influencer, and brand
• Payment Terms: Define fee structures, payment schedules, and any performance-based bonuses or commission arrangements
• Content Guidelines: Outline approved messaging, mandatory disclosures, and brand guidelines following NZ advertising standards
• Platform Specifics: List targeted social media platforms and their specific content requirements or restrictions
• Review Process: Establish content approval workflows and timeline expectations between all parties

• Identification Clause: Full legal names and contact details of the agency, influencer, and brand
• Scope of Services: Detailed description of content creation, posting requirements, and performance metrics
• Compensation Terms: Payment amounts, schedules, and conditions for additional fees or bonuses
• Content Rights: Intellectual property ownership, usage rights, and licensing terms
• Compliance Requirements: Ad Standards compliance, Fair Trading Act disclosures, and platform-specific rules
• Termination Provisions: Notice periods, breach conditions, and post-termination obligations
• Dispute Resolution: Process for handling disagreements under New Zealand jurisdiction

The key distinction lies between an Influencer Agreement via Agency and a standard Influencer Agreement. While both govern social media promotions, they serve different business structures and relationships.

• Management Structure: Influencer Agreement via Agency involves three parties (brand, agency, influencer) with the agency managing the relationship, while a standard Influencer Agreement is directly between brand and influencer
• Payment Flow: Agency agreements include commission structures and handle payments through the agency, whereas direct agreements involve straightforward brand-to-influencer compensation
• Liability Distribution: Agency agreements spread compliance responsibility across parties, with the agency taking on significant oversight duties. Direct agreements place all obligations between brand and influencer
• Content Approval Process: Agency agreements typically include more complex approval chains and quality control measures, while direct agreements usually have simpler, two-party approval processes