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An Influencer Agreement via Agency is a three-way contract where brands work with social media personalities through a talent agency in Ireland. The agency acts as the middleman, handling negotiations, payments, and ensuring both the brand and influencer meet their obligations under Irish advertising standards.

These agreements spell out key details like content requirements, posting schedules, and payment terms while following Irish consumer protection laws and ASAI guidelines. They're particularly valuable for brands seeking professional management of influencer relationships, as agencies handle compliance, track deliverables, and resolve any disputes that might arise during campaigns.

Use an Influencer Agreement via Agency when running large-scale social media campaigns in Ireland that require professional management and risk mitigation. This arrangement becomes essential when dealing with multiple influencers, handling significant marketing budgets, or coordinating complex promotional strategies that must comply with Irish advertising regulations.

The agreement proves particularly valuable when your brand needs expert guidance on ASAI compliance, influencer vetting, or campaign performance tracking. It's ideal for businesses lacking in-house expertise to manage influencer relationships or those requiring a buffer between the brand and content creators for professional dispute resolution and payment handling.

• Fixed-Term Campaign: Basic Influencer Agreement via Agency covering single campaigns with set deliverables and timeframes
• Annual Retainer: Long-term agreements for ongoing brand ambassadorship with monthly content requirements
• Performance-Based: Agreements structured around metrics like engagement rates or sales conversions
• Multi-Platform: Comprehensive contracts covering content across various social media platforms
• Event-Specific: Short-term agreements focused on live events or product launches under Irish advertising guidelines

• Talent Agencies: Draft and manage the agreements, handle negotiations, and ensure compliance with Irish advertising standards
• Brand Marketers: Commission campaigns, set objectives, and approve content guidelines
• Social Media Influencers: Create and post sponsored content according to agreement terms
• Legal Teams: Review and refine agreement terms, ensure ASAI compliance
• Campaign Managers: Monitor deliverables, track performance metrics, and coordinate between parties
• Finance Teams: Process payments and manage campaign budgets according to agreement milestones

• Campaign Details: Define content requirements, posting schedule, and specific deliverables
• Platform Scope: List all social media platforms covered and their content specifications
• Payment Structure: Outline fees, payment schedules, and performance-based bonuses
• Agency Services: Specify management duties, reporting requirements, and coordination responsibilities
• Content Guidelines: Document brand requirements and ASAI compliance standards
• Approval Process: Set clear timelines for content review and feedback procedures
• Exit Clauses: Include termination conditions and dispute resolution processes under Irish law

• Party Details: Full legal names and contact information for brand, agency, and influencer
• Service Scope: Detailed description of content creation, posting requirements, and campaign objectives
• Payment Terms: Fee structure, payment schedule, and commission arrangements
• Content Rights: Intellectual property ownership, usage rights, and licensing terms
• Compliance Section: ASAI guidelines adherence and sponsored content disclosure requirements
• Confidentiality: Protection of brand information and campaign details
• Termination Clauses: Clear conditions for ending the agreement and handling undelivered content
• Irish Law: Explicit statement of governing jurisdiction and dispute resolution process

The main document often confused with an Influencer Agreement via Agency is a direct Influencer Agreement. While both govern social media promotions, they serve different purposes and structures.

• Party Structure: Influencer Agreement via Agency involves three parties (brand, agency, influencer), while a direct Influencer Agreement is between brand and influencer only
• Liability Chain: Agency agreements include intermediary responsibilities and protections, creating a buffer between brand and influencer
• Payment Terms: Agency versions typically include commission structures and handling fees, with payments flowing through the agency
• Campaign Management: Agency agreements detail content approval processes, performance tracking, and professional campaign oversight
• Compliance Oversight: Agencies take responsibility for ensuring ASAI guideline adherence and proper disclosure practices