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A Influencer Agreement via Agency is a three-way contract where social media creators work with brands through a marketing agency in Singapore. The agency acts as the middleman, handling everything from content approval to payment arrangements between the influencer and the brand.

These agreements spell out key details like content guidelines, posting schedules, and compliance with Singapore's advertising standards. They protect all parties by clearly defining roles, payment terms, and intellectual property rights, while ensuring influencer posts follow local disclosure requirements under ASAS guidelines. Many Singapore-based agencies use these agreements to manage their roster of influencers across platforms like Instagram, TikTok, and YouTube.

Use an Influencer Agreement via Agency when launching influencer marketing campaigns through a professional agency in Singapore. This agreement becomes essential once you're managing multiple creators, need sophisticated content approval workflows, or require careful tracking of performance metrics and payment structures.

The agreement proves particularly valuable for brands expanding their social media presence across multiple platforms, or when dealing with high-value campaigns that need extra legal protection. It's crucial for companies navigating Singapore's advertising guidelines, especially when campaigns involve regulated industries like finance, healthcare, or food and beverage, where compliance requirements are strict.

• Basic Agency-Managed Campaign: Standard Influencer Agreement via Agency covering single-platform campaigns with straightforward deliverables and payment terms
• Multi-Platform Agreement: Comprehensive version for influencers working across multiple social media channels with complex content requirements
• Performance-Based Contract: Focuses on metrics-driven campaigns with variable compensation tied to engagement rates and conversion targets
• Long-Term Retainer Agreement: Structured for ongoing brand ambassadorship programs with regular content creation schedules
• Regulated Industry Version: Specially adapted for sectors like finance or healthcare, with enhanced compliance clauses meeting MAS or MOH guidelines

• Marketing Agencies: Draft and manage the agreements, coordinate between brands and influencers, handle content approval, and ensure compliance with Singapore advertising standards
• Brand Owners: Review and approve agreement terms, provide campaign briefs, and fund the influencer marketing activities
• Social Media Influencers: Create and post content according to agreement specifications while maintaining creative authenticity
• Legal Counsel: Review agreement terms, ensure compliance with local regulations, and protect intellectual property rights
• Campaign Managers: Monitor deliverables, track performance metrics, and coordinate content schedules across platforms

• Campaign Details: Outline specific deliverables, posting schedules, and performance metrics expected from influencers
• Brand Guidelines: Compile content requirements, messaging dos and don'ts, and approved hashtags or mentions
• Payment Structure: Define compensation rates, payment schedules, and any performance-based bonuses
• Compliance Requirements: List relevant Singapore advertising guidelines and disclosure requirements for sponsored content
• Approval Process: Document content review workflows, revision cycles, and emergency takedown procedures
• Platform Access: Gather social media account details and specify content usage rights across different platforms

• Parties & Roles: Clear identification of brand, agency, and influencer with their respective responsibilities
• Campaign Scope: Detailed content deliverables, posting schedule, and performance metrics
• Compensation Terms: Payment amounts, schedules, and any performance-based incentives
• Content Rights: Intellectual property ownership, usage rights, and content licensing terms
• Compliance Clauses: ASAS guidelines adherence and disclosure requirements for sponsored content
• Termination Terms: Conditions for ending the agreement and content removal procedures
• Governing Law: Explicit reference to Singapore law and jurisdiction for dispute resolution

Let's compare the Influencer Agreement via Agency with the Influencer Agreement. While both deal with content creation and social media marketing, they serve different purposes and involve different relationship structures.

• Party Structure: Influencer Agreement via Agency involves three parties (brand, agency, influencer), while a direct Influencer Agreement only involves two (brand and influencer)
• Payment Flow: Agency agreements include commission structures and payment handling through the agency, versus direct payment terms in standard influencer contracts
• Content Management: Agency agreements include detailed approval workflows through the agency, while direct agreements typically have simpler review processes
• Liability Protection: Agency agreements provide additional layers of accountability and risk distribution across three parties, offering more comprehensive protection for brands