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The Advertising Agency Agreement is essential for businesses engaging professional advertising services in the Netherlands. This document is typically used when a company wants to formalize a relationship with an advertising agency for ongoing marketing and promotional services. It encompasses all aspects of the agency-client relationship, including service scope, approvals, intellectual property rights, and compliance with Dutch advertising regulations and the Dutch Civil Code (Burgerlijk Wetboek). The agreement is particularly important given the complex regulatory environment for advertising in the Netherlands, including self-regulatory frameworks like the Dutch Advertising Code and data protection requirements under GDPR. It provides both parties with clear guidelines for collaboration while protecting their respective interests in the creative process.

1. Parties: Identification of the advertising agency and the client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided by the agency

5. Agency Obligations: Key responsibilities and commitments of the advertising agency

6. Client Obligations: Key responsibilities and commitments of the client, including provision of materials and approvals

7. Approval Process: Process and timeframes for client review and approval of deliverables

8. Fees and Payment Terms: Compensation structure, payment schedule, and expenses policy

9. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and deliverables

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection: GDPR compliance and data processing obligations

12. Term and Termination: Duration of agreement and circumstances for termination

13. Liability and Indemnification: Limitation of liability and mutual indemnification provisions

14. General Provisions: Standard legal clauses including governing law, notices, and assignment