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1. Parties: Identifies and provides details of the advertising agency and the client
2. Background: Sets out the context of the agreement and general purpose
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Scope of Services: Details the appointment of the agency and outlines core advertising services to be provided
5. Agency Obligations: Specifies the agency's responsibilities and service standards
6. Client Obligations: Outlines the client's responsibilities including providing materials and approvals
7. Approval Process: Details the process for submitting, reviewing, and approving advertising materials
8. Fees and Payment Terms: Specifies fee structure, payment schedule, and billing procedures
9. Intellectual Property Rights: Addresses ownership and usage rights of creative materials
10. Confidentiality: Protects confidential information of both parties
11. Term and Termination: Specifies agreement duration and termination conditions
12. Warranties and Indemnities: Sets out warranties provided by both parties and indemnification obligations
13. General Provisions: Includes standard legal clauses such as governing law, notices, and assignment
1. Digital Marketing Services: Detailed provisions for digital marketing services if included in scope
2. Media Buying: Specific terms for media purchasing services if the agency handles media buying
3. Performance Metrics: KPIs and performance measurement criteria if specific targets are agreed
4. International Advertising: Additional provisions for international advertising campaigns if applicable
5. Data Protection: Detailed data handling and privacy provisions if significant personal data processing is involved
6. Subcontracting: Terms governing use of subcontractors if agency plans to outsource work
7. Non-Compete: Restrictions on working with competing clients if exclusivity is required
8. Crisis Management: Procedures for handling advertising-related crises or emergencies
1. Schedule 1 - Scope of Services: Detailed breakdown of all advertising services to be provided
2. Schedule 2 - Fee Structure: Comprehensive fee schedule including rates, commissions, and expenses
3. Schedule 3 - Key Personnel: List of key agency team members assigned to the client's account
4. Schedule 4 - Service Level Agreement: Specific performance standards and response times
5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines
6. Schedule 6 - Approval Workflow: Detailed workflow for creative approval process
7. Appendix A - Media Planning Template: Standard template for media plans and budgets
8. Appendix B - Reporting Templates: Templates for regular performance and campaign reporting
Retail
Consumer Goods
Financial Services
Technology
Healthcare
Automotive
Entertainment
Food and Beverage
Travel and Tourism
Real Estate
Education
Professional Services
Telecommunications
Non-profit Organizations
Government and Public Sector
Legal
Marketing
Procurement
Finance
Creative Services
Digital Marketing
Brand Management
Compliance
Operations
Commercial
Media Planning
Chief Marketing Officer
Marketing Director
Brand Manager
Procurement Manager
Legal Counsel
Contracts Manager
Marketing Manager
Advertising Director
Commercial Director
Account Director
Creative Director
Media Director
Digital Marketing Manager
Chief Financial Officer
Operations Manager
Compliance Officer
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