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Value Added Reseller Agreement
"I need a Value Added Reseller Agreement for my Malaysian software company that will appoint an exclusive reseller to distribute our cloud-based accounting software in Singapore, with specific requirements for technical support and customization capabilities."
1. Parties: Identifies and provides full legal details of the supplier and reseller
2. Background: Explains the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Scope: Details the appointment of the reseller and the scope of their rights
5. Territory and Exclusivity: Defines the geographical area and any exclusivity rights granted to the reseller
6. Reseller Obligations: Lists the key responsibilities and commitments of the reseller
7. Supplier Obligations: Details the supplier's commitments and support provisions
8. Ordering and Delivery: Specifies the process for ordering products and delivery terms
9. Prices and Payment: Sets out pricing structure, payment terms, and related financial conditions
10. Intellectual Property Rights: Addresses ownership and usage rights of intellectual property
11. Confidentiality: Defines confidential information and protection requirements
12. Term and Termination: Specifies agreement duration and termination conditions
13. Post-Termination: Outlines obligations and rights after agreement termination
14. Limitation of Liability: Sets boundaries for parties' legal liabilities
15. General Provisions: Includes standard legal clauses like notices, assignment, and governing law
1. Marketing and Promotion: Detailed marketing requirements and promotional activities - include when specific marketing obligations are required
2. Performance Targets: Specific sales targets and performance metrics - include when minimum performance requirements are needed
3. Training Requirements: Mandatory training and certification requirements - include for technical or complex products
4. Support Services: Technical support and customer service obligations - include when reseller provides direct support
5. Insurance Requirements: Specific insurance coverage requirements - include for high-value or high-risk products
6. Data Protection: Detailed data protection obligations - include when personal data processing is involved
7. Anti-Corruption: Anti-bribery and corruption provisions - include for international business or government sales
8. Import/Export Controls: Import/export compliance requirements - include for international trade
9. Source Code Escrow: Software source code escrow arrangements - include for software resale agreements
1. Products and Services: Detailed list of products and services covered by the agreement
2. Price List: Current pricing structure and reseller discounts
3. Service Level Agreement: Detailed service levels and support requirements
4. Technical Requirements: Technical specifications and integration requirements
5. Territory Description: Detailed description of authorized sales territory
6. Trademark Usage Guidelines: Rules for using supplier's trademarks and branding
7. Commission Structure: Detailed commission calculations and payment terms
8. Reporting Templates: Standard formats for required business reports
9. Support Procedures: Detailed support and escalation procedures
Authors
Information Technology
Software Development
Hardware Manufacturing
Telecommunications
Electronics
Cloud Services
Industrial Equipment
Medical Devices
Automotive Technology
Security Systems
Network Infrastructure
Digital Solutions
Legal
Sales
Commercial
Business Development
Channel Management
Operations
Finance
Compliance
Technical Support
Product Management
Chief Executive Officer
Commercial Director
Sales Director
Channel Manager
Partner Relations Manager
Business Development Manager
Legal Counsel
Contracts Manager
Operations Director
Product Manager
Technical Support Manager
Compliance Officer
Finance Director
Distribution Manager
Regional Sales Manager
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