Document background
This Social Media SLA is designed for use in the Indian market where organizations require professional social media management services with clearly defined performance standards and deliverables. The document becomes essential when businesses seek to outsource their social media operations or establish formal service standards with internal departments. It addresses key aspects such as content management, response times, engagement metrics, and compliance with Indian IT laws, particularly the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The SLA provides a structured framework for managing social media services, ensuring accountability, and measuring performance while maintaining compliance with Indian regulatory requirements. This document is particularly relevant given the increasing importance of social media in business operations and the need for professional management of digital presence in the Indian market.
