Logo Licensing Agreement

Logo Licensing Agreement Template for India

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Key Requirements PROMPT example:

"I need a Logo Licensing Agreement for granting exclusive rights to a European retailer to use our fashion brand logo on clothing and accessories in the EU market from January 2025, with strict quality control measures and quarterly royalty payments."

Document background

The Logo Licensing Agreement is a crucial document used when a brand owner wants to permit another entity to use their logo while maintaining control over its representation and usage. This agreement type is particularly important in the Indian market, where brand protection needs to comply with the Trade Marks Act, 1999, and related intellectual property legislation. It typically includes detailed specifications about usage rights, quality control measures, territorial restrictions, and compensation terms. The agreement is essential for businesses engaging in brand partnerships, merchandising, franchising, or any situation where logo usage rights need to be formally granted while protecting the brand's integrity. It provides legal protection for both the licensor and licensee while ensuring clear guidelines for proper logo usage and brand representation.

Suggested Sections

1. Parties: Identification of the licensor (logo owner) and licensee, including full legal names and addresses

2. Background: Context of the agreement, ownership confirmation of the logo, and purpose of the licensing arrangement

3. Definitions: Key terms used throughout the agreement, including 'Logo', 'Territory', 'Term', 'Licensed Products', etc.

4. Grant of License: Scope of the license granted, including whether exclusive or non-exclusive, and territorial restrictions

5. Term and Termination: Duration of the license, renewal provisions, and circumstances for termination

6. License Fees and Royalties: Payment terms, including initial fees, ongoing royalties, and payment schedules

7. Quality Control: Standards for logo usage, approval processes, and quality maintenance requirements

8. Usage Guidelines: Specific rules and restrictions for logo usage, including size, colors, positioning, and prohibited uses

9. Intellectual Property Rights: Confirmation of ownership, protection of rights, and handling of infringement

10. Representations and Warranties: Legal assurances from both parties regarding authority, ownership, and non-infringement

11. Confidentiality: Protection of confidential information exchanged during the agreement

12. Governing Law and Jurisdiction: Applicable law and courts for dispute resolution

13. General Provisions: Standard clauses including notices, assignment, amendment, and severability

Optional Sections

1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties

2. Marketing and Promotion: Include when specific marketing requirements or restrictions need to be detailed

3. Export Control: Include for international licensing arrangements with export restrictions

4. Insurance: Include when specific insurance requirements are needed for logo usage

5. Audit Rights: Include for agreements with royalty payments to allow verification of sales/usage

6. Digital Usage Terms: Include for logos primarily used in digital/online contexts

7. Territory-Specific Requirements: Include when license covers multiple jurisdictions with varying requirements

Suggested Schedules

1. Schedule A - Logo Specifications: Detailed technical specifications of the logo, including dimensions, color codes, and variations

2. Schedule B - Licensed Products/Services: Comprehensive list of products or services for which the logo use is licensed

3. Schedule C - Usage Guidelines Manual: Detailed brand guidelines and specific instructions for logo usage

4. Schedule D - Quality Control Standards: Specific quality control requirements and approval procedures

5. Schedule E - Fee Structure: Detailed breakdown of licensing fees, royalty calculations, and payment terms

6. Appendix 1 - Trademark Registrations: List of trademark registrations and territories covered

7. Appendix 2 - Approval Request Form: Standard form for seeking approval for new uses of the logo

Authors

Alex Denne

Head of Growth (Open Source Law) @ ��Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail

Consumer Goods

Fashion and Apparel

Sports and Entertainment

Technology

Food and Beverage

Franchising

Marketing and Advertising

Media and Publishing

Manufacturing

E-commerce

Professional Services

Education

Relevant Teams

Legal

Brand Management

Marketing

Intellectual Property

Commercial

Business Development

Compliance

Corporate Affairs

Design

Digital Marketing

Relevant Roles

Brand Manager

Legal Counsel

Intellectual Property Attorney

Licensing Manager

Commercial Director

Marketing Director

Business Development Manager

Compliance Officer

Contract Manager

Chief Marketing Officer

Chief Legal Officer

Trademark Attorney

Corporate Counsel

Brand Protection Manager

Franchise Manager

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