The Media Partner Agreement is essential for organizations in Indonesia seeking to formalize media collaboration arrangements. This document is particularly relevant when parties wish to establish mutual promotional activities, content sharing, or joint media initiatives. The agreement ensures compliance with Indonesian media laws, including Press Law No. 40 of 1999 and Broadcasting Law No. 32 of 2002, while protecting both parties' interests in areas such as intellectual property, brand usage, and content distribution. It's commonly used for partnerships between media organizations, content creators, and businesses seeking enhanced media presence, and includes provisions for digital content distribution under the ITE Law. The document typically outlines specific roles, responsibilities, revenue arrangements, and performance metrics for the partnership.
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1. Parties: Identification of the parties entering into the agreement, including their legal status and registration details as per Indonesian law
2. Background: Context of the agreement and brief description of each party's business and their intention to collaborate
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Partnership: Detailed description of the media partnership arrangement and services to be provided by each party
5. Rights and Obligations: Specific responsibilities and rights of each party in the partnership
6. Content Rights and Intellectual Property: Provisions regarding ownership, usage rights, and licensing of content and intellectual property
7. Branding and Cross-Promotion: Guidelines for use of each party's brands, logos, and promotional materials
8. Term and Termination: Duration of the agreement and conditions for termination
9. Confidentiality: Obligations regarding confidential information and trade secrets
10. Representations and Warranties: Statements of fact and promises made by each party
11. Liability and Indemnification: Allocation of risks and responsibilities for potential losses or damages
12. Governing Law and Dispute Resolution: Specification of Indonesian law as governing law and method of dispute resolution
13. General Provisions: Standard clauses including notices, amendments, and severability
1. Revenue Sharing: Include when the partnership involves shared revenue from advertising or content monetization
2. Digital Content Distribution: Include when partnership involves online content distribution, addressing ITE Law compliance
3. Event Collaboration: Include when parties plan to organize joint events or coverage of specific events
4. Content Creation Guidelines: Include when partnership involves joint content creation or specific content requirements
5. Data Protection and Privacy: Include when partnership involves collection or sharing of user data
6. Exclusivity Provisions: Include when parties agree to exclusive partnership in certain areas or markets
7. Performance Metrics: Include when partnership success is measured against specific KPIs
1. Schedule 1 - Service Level Agreement: Detailed specifications of service levels and performance standards
2. Schedule 2 - Content Guidelines: Specific requirements for content creation, format, and delivery
3. Schedule 3 - Brand Guidelines: Detailed guidelines for use of logos, trademarks, and brand assets
4. Schedule 4 - Rate Card: Pricing and revenue sharing details if applicable
5. Schedule 5 - Technical Requirements: Technical specifications for content delivery and platform integration
6. Appendix A - Contact Details: List of key contacts and authorized representatives from each party
7. Appendix B - Content Calendar: Planned content schedule and deadlines if applicable
Relevant legal definitions
Clauses
Relevant Industries
Media & Entertainment
Broadcasting
Digital Media
Advertising
Public Relations
Events & Conferences
Education
Technology
Retail
Healthcare
Financial Services
Tourism & Hospitality
Sports & Recreation
Non-Profit
Government
Relevant Teams
Legal
Marketing
Communications
Public Relations
Content Production
Digital Media
Business Development
Corporate Affairs
Brand Management
Events Management
Relevant Roles
Chief Marketing Officer
Media Relations Manager
Content Director
Partnership Manager
Legal Counsel
Business Development Manager
Marketing Director
Communications Manager
Brand Manager
Digital Content Manager
Public Relations Manager
Events Manager
Corporate Communications Director
Chief Operating Officer
Contracts Administrator
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