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1. Digital Advertising Provisions: Specific terms for digital advertising, including social media, online platforms, and analytics - include when digital advertising is part of the scope

2. Media Buying Terms: Specific provisions for media purchasing and placement - include when the agency is responsible for media buying

3. Performance Metrics: KPIs and performance measurement criteria - include when specific performance targets are agreed

4. Content Creation: Terms specific to content creation and ownership - include when original content creation is part of the scope

5. International Advertising: Provisions for cross-border advertising - include when campaigns will run internationally

6. Crisis Management: Procedures for handling advertising-related crises or controversies - include for high-risk or sensitive campaigns

7. Data Protection: Specific data handling and privacy requirements - include when personal data processing is involved

8. Influencer Marketing: Terms governing influencer partnerships and content - include when influencer marketing is part of the scope

1. Schedule A - Scope of Work: Detailed breakdown of advertising services, deliverables, and timelines

2. Schedule B - Fee Structure: Comprehensive fee breakdown, rate cards, and commission structures

3. Schedule C - Campaign Schedule: Planned advertising campaigns, timing, and media placement schedule

4. Schedule D - Brand Guidelines: Client's branding requirements and style guidelines

5. Schedule E - Approval Matrix: Decision-making hierarchy and approval timelines

6. Appendix 1 - Media Platforms: List of approved advertising platforms and media channels

7. Appendix 2 - Creative Brief Template: Standard template for campaign briefs and requirements

8. Appendix 3 - Reporting Templates: Templates for campaign performance and financial reporting